Certification and Training in Brand Management - eligibility, institutes, prospects
Certification and Training in Brand Management - eligibility, institutes, prospects
1. What is Brand Management ?
It is the process of defining a brand, positioning and delivering it to the target audience. It is the art of creating a brand name. It includes managing the tangible and intangible features of the brand.
2. What is the eligibility required for the training in Brand Management ?
The candidate should have an MBA degree with a specialization in marketing.
3. What is the duration for this course ?
The duration of the course depends on the institutes. It may vary from 3 days to 6 months.
4. Which institutes in India offer a Brand Management training course ?
* iACT (International Academy for Certification and Training)
* The Institute of Management Consultants of India
* AIPMM (Association of International Product Marketing and Management )
5. How does the training program go about ?
Most of the institutes provide an online video training to enhance your knowledge. They will motivate you to develop the brand strategy. A professional brand marketing person may be invited to help you with the brand strategy analysis. The institutes will also provide you with the course handbooks and guides.
6. What are the key topics covered ?
* Understanding the brand
* Concept of advertising and branding
* Different levels of brand
* How to improve the brand value
* How to identify the symbols, logos, etc.
* Relationship between the brand and the products
7. What are the benefits of taking up a certificate course in Brand Management training ?
The course will give you knowledge about brand management and its relation with the marketing process. It will provide you with ideas on how to develop your brand and make long lasting customers. The course will teach you how to match your services or products with the brand promise. It will help you identify many ways to measure and increase your brand value. And most importantly, the course will focus on ways of improving your brand.
8. What are the qualities which you need to adapt during the course ?
* Excellent communication skills
* Interest in traveling
* Willingness to accept huge responsibilities
* Try to grow amidst constant change
9. What are the job prospects of Brand Management ?
* Brand Development Manager
* Product Manager
Once you complete this training program, you can expect to have good career prospect out of India as well. There is a tremendous demand for brand managers in the market.
10. Is there a difference between product manager and brand manager ?
Yes, there is a difference between product and brand managers.
Brand management is more about the sensed value whereas product management is more about tangible values.
11. What is the remuneration for Brand Managers ?
Freshers can expect a remuneration in the range of Rs. 10000 – Rs. 15000, whereas the experienced professionals earn a decent amount depending on their experience and employer.
12. What do you achieve out of this training program ?
Participating in a brand management training program will give you an informative and enjoyable experience. Apart from a wide knowledge about the brand management techniques, you will be awarded with a certificate of completion at the end of the training.
