Certification course in Digital Marketing - Eligibility, Institutes, Career Prospects

Certification course in Digital Marketing - Eligibility, Institutes, Career Prospects

1. What is Digital Marketing ?

It is the promotion of products or brands with the help of electronic media. Digital Marketing is a sub branch of traditional marketing. It can be online, mobile, TV, Radio or any other kind of media marketing.

2. What is the eligibility criteria for a certification course in Digital Marketing? Who can take up this course ?

No, there is no eligibility criteria for this course as such. You can take up this course if you are :

* Sales and Marketing professionals
* Entrepreneurs
* Students
* Digital Marketers
* IT Professionals

3. Which are the top institutes that offer a certification course in Digital Marketing ?

* Digital Vidya
* Digital Academy India
* Edukart
* IMRI – Internet and Mobile Research Institute
* Webnext Solutions
* Learning Catalyst

4. What is the duration of the course ?

Given below are the duration provided by some institutes. Each institute provides a different duration for the course.

- Digital Vidya – 6 months
- Digital Academy – 15 weeks
- Edukart – 6 months
- Internet and Mobile Research Institute – 1 month, 6 months, 12 months
- Webnext solutions – 220 hrs.
- Learning catalyst – 2 months
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5. What are the modes of teaching Digital Marketing ?

The modes of teaching can either be classroom training or online (distance learning) training. Most of the digital marketing courses use the online training mode. In such cases, the institutes provide the candidates with books, case studies, presentations, study materials, tutorials, etc.

6. Is there any exam that a candidate has to go through at the end of the course ?

It depends on the institute, whether to conduct an exam or not. Most of the institutes give away the course completion certificate without conducting an exam. Whereas, a few institutes, like Webnext Solutions, conduct an online exam. There are two attempts to appear for the exam.

7. What are the job opportunities open to the candidates?

* Marketing Campaign Manager
* Web Marketing Advisor
* Internet Marketing Consultant
* Internet Marketing Specialist
* Online Marketing Manager
* Web Marketing Analyst
* Online Marketing Executive

8. I have heard of Google certified professional certificate? Does it come automatically with this certificate?

Google certified professional certificate is a value addition that you can earn as a Digital marketing professional. For that, you will have to attend and pass the GCP exam separately. Out of the three exams, the candidate has to pass at least two to achieve this certificate.

The exams for this are administered online by Google.

9. What kind of practical experience can I expect during this course ?

Digital Marketing is a wide area. You are given assignments to explore different concepts and tools of Digital Marketing. For example, conducting advertisement campaigns, creating social media strategies, performing SEO audits, etc.

10. Is MBA required to do this course ?

No, you do not need an MBA qualification to pursue this course. People from any background can attend this certification course.

11. Tips to make a career in Digital Marketing.

* Try to read a lot of books and blogs related to Digital Marketing.

* Take out time and attend a few seminars and conferences to gain knowledge from experts.

* Digital Marketing is a very vast course. Try to find out which area of Digital Marketing interests you the most. Do a specialization in that particular area. For example, if you are interested in Web design, go for a training in that area.

12. What kind of a salary can I expect as a fresher in this area?

The salary for freshers in this field ranges from 15000 to 30000 per month depending on the company and profile.