Considering the 4Ps of marketing, which of them are more or less important?

Considering the 4Ps of marketing, which of them are more or less important?

That would depend upon the nature of business a company is into and its operations as well as the circumstances it is facing. For some price may be given more focus while for some others place or product maybe more important. For eg. Airlines companies may offer discounts on the air fares during the off season and hike the same during occasions like Christmas, summer seasons, Diwali season etc. The film industry concentrates heavily on its promos. Electronic items like television sets, mobile handsets, washing machines highlight the product the most –its features, advantages,size,appearance etc. Restaurants or holiday resorts portray exclusively the place which would attract the target market.