Crafting The Brand Positioning - MCQs with answers - Part 2

Crafting The Brand Positioning - MCQs with answers - Part 2

PLC Marketing Strategies

1. Product has a life-cycle indicates

a) They have a limited life
b) They pass through distinct stages
c) Profits fall and rise at different stages
d) All of the above

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2. In ______________ sales grow rapidly when the product is launched and then fall to a petrified level

a) Growth-slump-maturity pattern
b) Cycle-recycle pattern
c) Scalloped pattern
d) None of the above

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3. Handheld mixers and break makers show which pattern of PLC

a) Growth-slump-maturity pattern
b) Cycle-recycle pattern
c) Scalloped pattern
d) None of the above

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4. The sales of new drugs how which pattern of PLC

a) Growth-slump-maturity pattern
b) Cycle-recycle pattern
c) Scalloped pattern
d) None of the above

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5. When sales moves through a succession of life cycles it is

a) Growth-slump-maturity pattern
b) Cycle-recycle pattern
c) Scalloped pattern
d) None of the above

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6. The sales of Nylon falls under

a) Growth-slump-maturity pattern
b) Cycle-recycle pattern
c) Scalloped pattern
d) None of the above

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7. Styles, fashions and fads are three special categories of product life cycles.

a) True
b) False
c) Can't say
d) None of the above

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8. The distinctive and basic mode of expression appearing in segment of human endeavor is known as

a) Style
b) Fashion
c) Fad
d) None of the above

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9. A popular style in a given field is known as

a) Latest style
b) Fad
c) Fashion
d) All of above are false

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10. Distinctiveness, emulation, decline and mass fashion are four stages of

a) Style
b) Fashion
c) Fad
d) None of the above

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11. Fads are fashion that

a) Peak early and decline very fast
b) Peak late and decline late
c) Peak late and decline early
d) None of the above

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