Crafting The Brand Positioning - MCQs with answers - Part 4

Crafting The Brand Positioning - MCQs with answers - Part 4

Marketing Strategies

1. Harvesting is the process of

a) Reducing business cost and maintaining sales
b) Increasing advertising costs and increasing sales
c) Reducing marketing efforts and lowering sales
d) None of the above

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2. The market in which buyer penchant scatter evenly is termed as

a) Scattered-preference market
b) Integrated-preference market
c) Varied-preference market
d) Diffused-preference market

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3. When a firm designs the product for one of the corners of the market, it is

a) Single-niche strategy
b) Multiple-niche strategy
c) Mass-market strategy
d) None of the above

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4. When two or more products are launched simultaneously to attract two or more segments of the market

a) Single-niche strategy
b) Multiple-niche strategy
c) Mass-market strategy
d) None of the above

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5. When the products are made for the middle of the market, it is

a) Single-niche strategy
b) Multiple-niche strategy
c) Mass-market strategy
d) None of the above

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6. The process of making brand memorable is categorized as dimension of

a) Straddling
b) Simplifying
c) Communication
d) None of the above

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7. The product differentiation can be made with the help of

a) Channel differentiation
b) Employee differentiation
c) Image differentiation
d) All of the above

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8. Customers value which kind of attributes?

a) Market leveraged
b) Customer leveraged
c) Customer advantage
d) None of the above

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9. The attributes that customers consider as vital to credible market offering are

a) Category points-of-parity
b) Competitive points-of-parity
c) Desirable points-of-parity
d) None of the above

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10. The branding that focuses on deep metaphor related to stories, memories and associations is

a) Detailed branding
b) Potential branding
c) Narrative branding
d) None of the above

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