Crafting The Brand Positioning - MCQs with answers - Part 5

Crafting The Brand Positioning - MCQs with answers - Part 5

1. The collective measure of soul and heart of the brand and connecting it to brand concepts is

a) Branding mantra
b) Visual mantra
c) Straddle mantra
d) None of the above

View Answer / Hide Answer

2. The brand association resulting out of distinctive and superior relevance to peers is stated as

a) Differentiability
b) Deliverability
c) Desirability
d) None of the above

View Answer / Hide Answer

3. The innovativeness, resilience and reliability are levels of

a) Leverage differentiation
b) Services differentiation
c) Image differentiation
d) None of the above

View Answer / Hide Answer

4. The process of viewing brands as belief system that are complex is known as

a) Potential branding
b) Premium branding
c) Primal branding
d) None of the above

View Answer / Hide Answer

5. The brand association deliverability is based on

a) Internal resources
b) Feasible commitment
c) Both a and b
d) None of the above

View Answer / Hide Answer

6. The customer heart, mind and share of market are three components used to evaluate

a) Potential threat
b) Potential opportunities
c) Potential weaknesses
d) None of the above

View Answer / Hide Answer

7. The representation of consumer perceptions and preferences in visual manner is

a) Preference map
b) Value map
c) Perceptual map
d) None of the above

View Answer / Hide Answer