Creating Brand Equity - MCQs with answers - Part 2

Creating Brand Equity - MCQs with answers - Part 2

Brand Equity Models

1.In Brand Asset Valuator model, there are _______ components of brand equity.

a) Four
b) Five
c) Three
d) None of the above

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2.In Brand Asset Valuator model, _____________ measures the degree to which a brand is perceived from others.

a) Promotion
b) Relevance
c) Energy
d) Differentiation

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3. In Brand Asset Valuator model, ________measures the brand's sense of momentum.

a) Promotion
b) Relevance
c) Energy
d) Differentiation

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4. In Brand Asset Valuator model, ___________ measures the breadth of a brand's appeal.

a) Promotion
b) Relevance
c) Energy
d) Differentiation

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5. In Brand Asset Valuator Model, __________measures how well the brand is respected and regarded.

a) Promotion
b) Relevance
c) Energy
d) Differentiation

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6. In Brand asset valuator model, _____________ measures how intimate and familiar consumers are with the brand.

a) Promotion
b) Relevance
c) Energy
d) Knowledge

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7. In Brand Asset valuator model, Energized brand strength is formed of

a) Differentiation, energy and relevance
b) Esteem and knowledge
c) Differentiation and knowledge
d) None of the above

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8. In Brand Asset valuator model, Brand stature is formed of

a) Energy and relevance
b) Esteem and knowledge
c) Energy and knowledge
d) Esteem and relevance

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9. In Brand Asset valuator model, Energized brand strength point to the

a) Present strength
b) Past performance
c) Brand's Future value
d) None of the above

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10. In Brand Asset Valuator model, Brand stature represents

a) Past performance
b) Present strength
c) Future value
d) None of the above

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11. As per Brand Asset Valuator Model, strong new brands show

a) Higher levels of differentiation
b) Lower levels of differentiation
c) Higher esteem
d) All of above are false

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12. As per Brand Asset Valuator Model, leadership brands show

a) High levels on all dimensions
b) Low level on all dimensions
c) High at esteem and knowledge
d) None of the above

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13. In Brand Asset Valuator Model, declining brands show

a) High knowledge
b) High energy
c) High level of differentiation
d) None of the above

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14. As per BRANDZ model of brand strength, brand building sequential steps are

a) Relevance, Presence, Performance, Advantage, Bonding
b) Presence, Relevance, Performance, Advantage, Bonding
c) Bonding, Advantage, Performance, Relevance, Presence
d) None of the above

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15. As per AAKER Model, brand management commences with developing

a) Brand identity
b) Brand awareness
c) Brand equity
d) None of the above

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16. The _________ emphasizes the duality of brands.

a) Brand resonance model
b) AAKER Model
c) Brand asset valuator model
d) BRANDZ Model

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