Dealing with competition - MCQs with answers - Part 7

Dealing with competition - MCQs with answers - Part 7

Expanding market share

1. Price cutting and competitive rivalry are most intense in industries with

a) High fixed costs
b) High inventory costs
c) Stagnant primary demand
d) All of the above

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2. When a market challenger attacks the market leader, it is a

a) High-risk strategy
b) No risk strategy
c) Less risk strategy
d) None of the above

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3. In a pure _____________ , the company matches the peer's distribution, pricing, product and advertising.

a) Flank attack
b) Encirclement attack
c) Frontal attack
d) Bypass attack

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4. The attack form used by Amul is

a) Flank attack
b) Encirclement attack
c) Frontal attack
d) Bypass attack

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5. In _____________ competitor's weak spots are natural targets.

a) Flank attack
b) Encirclement attack
c) Frontal attack
d) Bypass attack

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6. A flank attack can be directed along

a) Geographical dimension
b) Segmental dimension
c) Both a and b
d) None of the above

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7. In _________ competitors look for gaps in market segments, fill it and develop into forte.

a) Flanking strategy
b) Frontal strategy
c) Bypass strategy
d) None of the above

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8. ______ is termed as best tradition of modern marketing as it discovers needs and satisfies them.

a) Flanking strategy
b) Frontal strategy
c) Bypass strategy
d) None of the above

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9. _________ is an effort to capture a wide market share of the peer's territory via blitz.

a) Encirclement attack
b) Bypass attack
c) Frontal attack
d) Bypass attack

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