Dealing with competition - MCQs with answers - Part 8

Dealing with competition - MCQs with answers - Part 8

Attack strategies

1. Pepsi launched Aquafina water bottle nationally in 1997 before its peer Coke introduced Dasani. It is

a) Encirclement attack
b) Bypass attack
c) Frontal attack
d) Preemptive attack

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2. The launch of Nintendo in the video game market is an example of

a) Encirclement attack
b) Bypass attack
c) Frontal attack
d) Preemptive attack

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3. When a competitor makes small and intermittent attacks to demoralize and harass the opponent, it is.

a) Encirclement attack
b) Guerilla Warfare
c) Frontal attack
d) Preemptive attack

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4. A _________ copies the market leader's offering and then packages and sells to black market.

a) Cloner
b) Imitator
c) Adaptor
d) Counterfeit

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5. The __________ copies the market leader's offering, name and packaging with small variations.

a) Cloner
b) Imitator
c) Adaptor
d) Counterfeit

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6. The _____________ emulates some of features of leader's offering but ensures to work on differentiation in terms of location, pricing, advertising and packaging.

a) Cloner
b) Imitator
c) Adaptor
d) Counterfeit

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7. The _______ takes the market leader's offering and improves them.
a) Cloner
b) Imitator
c) Adaptor
d) Counterfeit

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8. The mass marketer achieves ____________whereas nicher achieves ________

a) Low volume, high margins
b) High volume, Low margins
c) High volume, high margins
d) None of the above

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9. A n organization should stick to its niching but not necessarily to niche indicates

a) Multiple niching is better
b) Single niching is better
c) Niching is useless concept
d) None of the above

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