Dealing with competition - MCQs with answers - Part 9

Dealing with competition - MCQs with answers - Part 9

Market follower strategies

1. ________ serves one type of end customer.

a) Vertical-level specialist
b) End-user specialist
c) Geographic specialist
d) Specific-customer specialist

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2. A copper firm intends to focus on manufacturing raw component, finished copper products or copper materials. It is

a) Vertical-level specialist
b) End-user specialist
c) Geographic specialist
d) Specific-customer specialist

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3. A soft drink firm decides to create a large-sized serving sold only at gas stations. It is an example of

a) Channel specialist
b) End-user specialist
c) Geographic specialist
d) Specific-customer specialist

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4. When the firm customizes its product offerings for individual customers, it is

a) Job-shop specialist
b) End-user specialist
c) Geographic specialist
d) Specific-customer specialist

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5. Jeff Bezos who is the founder of amazon.com strongly supports

a) Customer-centered companies
b) Competitor centered companies
c) Both a and b
d) None of the above

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