Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 2

Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 2

1. A push strategy uses

a) Sales force and trade promotion money to induce intermediaries
b) Advertising and promotion to persuade consumers
c) Both a and b
d) None of the above

View Answer / Hide Answer

2. A pull strategy uses

a) Sales force and trade promotion money to induce intermediaries
b) Advertising and promotion to persuade consumers
c) Both a and b
d) None of the above

View Answer / Hide Answer

3. Push strategy is appropriate when

a) There is low brand loyalty
b) There is high brand loyalty
c) Depends
d) None of the above

View Answer / Hide Answer

4. Pull strategy is appropriate when

a) Brand choice is made in the store
b) There is high involvement in the category
c) There is low brand loyalty
d) None of the above

View Answer / Hide Answer

5. The major problem in channel development is

a) Deciding on the best channels
b) Persuading the intermediaries to handle the firm's line
c) Both a & b
d) None of the above

View Answer / Hide Answer

6. The channel system evolves from

a) Existing threats
b) Prevailing opportunities
c) Company resources
d) All of the above

View Answer / Hide Answer

7. ICICI Bank uses a combination of _______________

a) Single channel
b) Two channels
c) Hybrid channels
d) None of the above

View Answer / Hide Answer

8. In the hub-and-spoke model

a) Large distributors in big hubs are served by the firms with greater frequency

b) Small distributors in big hubs are served by the firms with greater frequency

c) Large distributors in big hubs are served by the firms with lesser frequency

d) None of the above

View Answer / Hide Answer

9. Self-help groups are an effective way of reaching

a) Urban consumers
b) Rural consumers
c) Foreign consumers
d) None of the above

View Answer / Hide Answer

10. While deciding marketing channels, the buyers can be divided into _________ categories.

a) Four
b) Three
c) Five
d) None of the above

View Answer / Hide Answer