Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 3

Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 3

Understanding Customer Needs

1. _____________ buy from the same places in same manner over time.

a) Habitual shoppers
b) High-value deal seekers
c) Variety loving shoppers
d) High-involvement shoppers

View Answer / Hide Answer

2. _______ are aware of their needs and opt for channel surf a great deal before purchasing at the lowest possible price.

a) Habitual shoppers
b) High-value deal seekers
c) Variety loving shoppers
d) High-involvement shoppers

View Answer / Hide Answer

3. _______ collects information from all channels and then buy from a low cost channel. They benefit from customer support from a high touch channel.

a) Habitual shoppers
b) High-value deal seekers
c) Variety loving shoppers
d) High-involvement shoppers

View Answer / Hide Answer

4. _________ collects information from all channels, benefit from high-touch services and buy from favorite channel irrespective of price.

a) Habitual shoppers
b) High-value deal seekers
c) Variety loving shoppers
d) High-involvement shoppers

View Answer / Hide Answer

5. ________ are a public gathering of sellers and buyers of commodities meeting at a customary location at regular intervals.

a) Mandis
b) Melas
c) Haats
d) All of above are false

View Answer / Hide Answer

6. ________ are established by the state governments for facilitating the exchange of agricultural products.

a) Mandis
b) Melas
c) Haats
d) All of above are false

View Answer / Hide Answer

7. An organization should first decide

a) Target market before supply chain
b) Supply chain before target market
c) Depends
d) None of the above

View Answer / Hide Answer

8. A demand chain management focuses on

a) On the products company are offering
b) What customers are looking for?
c) Depends
d) None of the above

View Answer / Hide Answer

9. Don Schultz said that four Ps must be replaced by SIVA which stands for

a) Solutions, Information, Value and Access
b) Systems, Information, Value and Access
c) Solutions, Intelligence, Value and Access
d) None of the above

View Answer / Hide Answer

10. Demand chain can help the company know whether more profit is made downstream or upstream.

a) True
b) False
c) Can’t say
d) None of the above

View Answer / Hide Answer