Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 6

Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 6

The role of marketing channels - Channel Design, Channel Management

1. After choosing a channel system, the company must modify the channel design over time.

a) True
b) False

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2. ___________ is the ability to change channel members behavior.

a) Channel power
b) Coercive power
c) Reward power
d) Legitimate power

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3. When a manufacturer threatens to terminate a relationship or withdraw a resource if intermediaries fail to cooperate it is

a) Channel power
b) Coercive power
c) Reward power
d) Legitimate power

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4. Coercive and reward power more

a) Objective
b) Subjective
c) Both a and b
d) None of the above

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5. Referent power, expert power and legitimate power are more

a) Objective
b) Subjective
c) Any of a and b
d) None of the above

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6. Efficient consumer practices are adopted by manufacturers to maintain their relationship in

a) Demand side management
b) Supply side management
c) Enablers and integrators
d) All of the above

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7. A conventional marketing channel is formed of

a) Independent producer and wholesaler
b) Wholesaler and retailer
c) Independent producer, wholesaler and retailer
d) None of the above

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8. In a vertical marketing system the components act as a

a) Unified system
b) Independent units
c) Depends
d) None of the above

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9. Vertical marketing systems are a result of

a) Strong channel members trying to control channel behavior
b) Eliminate conflict between independent members
c) Both a and b
d) None of the above

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10. A ______________ combines successive phases of production and distribution under single ownership.

a) Corporate VMS
b) Administered VMS
c) Both a and b
d) None of the above

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11. ________ combines successive phases of production and distribution through the power and size of one of the members.

a) Corporate VMS
b) Administered VMS
c) Both a and b
d) None of the above

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