Designing and Managing Integrated Marketing Channels - MCQs with answers - Part 7

Designing and Managing Integrated Marketing Channels - MCQs with answers - Part 7

Channel Stewards

1. A channel steward is a

a) Maker of a key component
b) Maker of the product or service
c) The supplier or assembler
d) Either of the above

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2. Steward advocates change for all participants.

a) True
b) False
c) Can't say
d) None of the above

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3. The outcome of Channel stewardship is

a) To increase value for the steward's customers
b) To create a more tight yet adaptable channel
c) Both a and b
d) None of the above

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4. A conventional marketing channel includes

a) Independent producer, wholesaler and retailer
b) Producer, wholesaler and retailer
c) Wholesaler and retailer
d) None of the above

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5. A vertical marketing system includes

a) Independent producer, wholesaler and retailer
b) Producer, wholesaler and retailer
c) Wholesaler and retailer
d) None of the above

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6. The result of strong channel members measures to control channel behavior and eradicate the conflicts that happens when independent members pursue their own objectives is

a) A vertical marketing system
b) A conventional marketing channel
c) A horizontal marketing system
d) Firm Infrastructure.

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7. __________ comprises independent firms at different levels of distribution and production.

a) Administered VMS
b) Vertical VMS
c) Corporate VMS
d) Contractual VMS

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8. The car maker Ford has opted for

a) Manufacturer sponsored retailer franchise
b) Manufacturer sponsored wholesaler franchise
c) Service firm sponsored retailer franchise
d) None of the above

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9. Coca-Cola has opted for

a) Manufacturer sponsored retailer franchise
b) Manufacturer sponsored wholesaler franchise
c) Service firm sponsored retailer franchise
d) None of the above

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10. Fast food business Dominos and McDonald have opted for

a) Manufacturer sponsored retailer franchise
b) Manufacturer sponsored wholesaler franchise
c) Service firm sponsored retailer franchise
d) None of the above

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11. The new competition in retailing is between

a) Corporate, contractual and administered VMS
b) Independent business units
c) Between a and b
d) None of the above

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12. When two or more unrelated firms put together programs or resources to exploit an emerging market opportunity is

a) Horizontal Marketing system
b) Vertical Marketing System
c) Backward marketing system
d) None of the above

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13. _____________ is the strategy in which the tactics of selling via one channel reflects the tactics to selling via other channels.

a) Integrated marketing channel system
b) Horizontal marketing system
c) Vertical marketing system
d) None of the above

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14. By adding more channels, firms

a) Gets increased coverage
b) Lower channel cost
c) Both a & b
d) None of the above

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