Designing and Managing Integrated Marketing Channels - MCQs with answers - Part 8

Designing and Managing Integrated Marketing Channels - MCQs with answers - Part 8

Conflict, Cooperation and Competition: MCQs with answers

1. Vertical Channel conflicts implies

a) A conflict between different levels within the different channels

b) A conflict between same levels within the same channels

c) A conflict between different levels within the same channel

d) None of the above

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2. Horizontal Channel conflicts implies

a) Between members at the different level within the channel

b) Between members at the same level within the different channel

c) Between members at the same level within the channel

d) None of the above

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3. ________________ prevails when the manufacturer has created two or more channels that sell to the same market.

a) Multichannel conflict
b) Horizontal channel conflict
c) Vertical channel conflict
d) None of the above

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4. Channel conflict may arise from

a) Goal incompatibility and intermediaries' dependence on the manufacturer

b) Unclear rights and roles, and differences in perception

c) Both a and b

d) None of the above

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5. Strategy/ies to control channel conflict:

a) Exchange of employees
b) Co-optation
c) Legal recourse
d) All of the above

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6. When conflict is acute or chronic, the parties need to resort it to

a) Diplomacy
b) Arbitration
c) Mediation
d) All of the above

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7. _____ is said to have when each participant sends a group or person to meet its counterpart to solve the conflict.

a) Arbitration
b) Diplomacy
c) Mediation
d) None of the above

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8. _______ can be defined as a resorting to neutral third party that is efficient in appeasing the two parties' interest.

a) Arbitration
b) Diplomacy
c) Mediation
d) None of the above

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9. _________ happens when the two parties approve to present their views to one or more judges and accept their decision.

a) Arbitration
b) Diplomacy
c) Mediation
d) None of the above

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10. A plan in which a seller only permits certain outlets to carry its products is.

a) Exclusive distribution
b) Exclusive dealing
c) Both a & b
d) All of above are false

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11. When the sellers demand that the dealers do not handle competitors' products it is known as

a) Exclusive distribution
b) Exclusive dealing
c) Both a & b
d) All of above are false

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12. Opportunities to record further growth within prevailing businesses are:

a) Intensive Opportunities
b) Integrative Opportunities
c) Diversification Opportunities
d) None of the above

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