Designing and Managing Integrated Marketing Communications - MCQs with answers - Part 1

Designing and Managing Integrated Marketing Communications - MCQs with answers - Part 1

Marketing Communications, Brand Equity and Sales

1. _________ can be defined as the way by which organizations attempt to inform, convince and remind customers indirectly or directly about the brands and products they offer.

a) Marketing communications
b) Marketing plans
c) Marketing strategies
d) None of the above

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2. The marketing mix is made up of _______ types of communication.

a) Seven
b) Six
c) Eight
d) None of the above.

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3. Any paid type of non-personal promotion and presentation of goods, services or ideas by an identified sponsor is

a) Sales promotion
b) Direct marketing
c) Events and experiences
d) Advertising

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4. Numerous forms of short-term incentives to promote trial or buying of a service of product is

a) Sales promotion
b) Direct marketing
c) Events and experiences
d) Advertising

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5. Company sponsored programs and activities planned to create special brand related interactions is

a) Sales promotion
b) Direct marketing
c) Events and experiences
d) Advertising

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6. Several programs planned to protect or promote a company's image or its products is known as

a) Sales promotion
b) Direct marketing
c) Events and experiences
d) Public relations and publicity

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7. The use of email, fax, internet or telephone to communicate with specific prospects and customers is

a) Sales promotion
b) Direct marketing
c) Personal selling
d) Advertising

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8. The online programs and activities designed to engage prospects or customers and indirectly or directly generate awareness, enhance image or support sales of services and products is

a) Interactive marketing
b) Direct marketing
c) Personal selling
d) Advertising

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9. People-to-people oral, electronic or written form of communications that associate with experiences or merits of buying or using services or products is

a) Interactive marketing
b) Direct marketing
c) Personal selling
d) Word-of-mouth marketing

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10. The face-to-face interaction with prospective buyers for the objective of answering questions, procuring orders and making presentations is

a) Interactive marketing
b) Direct marketing
c) Personal selling
d) Word-of-mouth marketing

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