Designing and Managing Integrated Marketing Communications - MCQs with answers - Part 2

Designing and Managing Integrated Marketing Communications - MCQs with answers - Part 2

1. Marketing communication activities lead to brand equity.

a) True
b) False

View Answer / Hide Answer

2. Billboards, motion pictures, audiovisual material, print and broadcast ads are examples of

a) Sales promotion
b) Direct marketing
c) Events and experiences
d) Advertising

View Answer / Hide Answer

3. Fair and trade shows, exhibits and demonstrations are examples of:

a) Sales promotion
b) Direct marketing
c) Events and experiences
d) Advertising

View Answer / Hide Answer

4. Street activities and sports are examples of

a) Sales promotion
b) Direct marketing
c) Events and experiences
d) Advertising

View Answer / Hide Answer

5. Seminars, Annual reports, publications and press kits are examples of

a) Sales promotion
b) Direct marketing
c) Events and experiences
d) Public relations and publicity

View Answer / Hide Answer

6. Catalogs, blogs and websites are examples of

a) Interactive marketing
b) Direct marketing
c) Both a and b
d) None of the above

View Answer / Hide Answer

7. Chat rooms are an example of

a) Interactive marketing
b) Direct marketing
c) Personal selling
d) Word-of-mouth marketing

View Answer / Hide Answer

8. Fairs and trade shows are an example of

a) Interactive marketing
b) Direct marketing
c) Personal selling
d) Word-of-mouth marketing

View Answer / Hide Answer

9. From the view of creating brand equity, marketers need to be

a) Media sensitive
b) Media neutral
c) Media biased
d) None of the above

View Answer / Hide Answer