Designing and Managing Integrated Marketing Communications - MCQs with answers - Part 3

Designing and Managing Integrated Marketing Communications - MCQs with answers - Part 3

The communication process models
1. A macro-model in the communication process includes __elements.

a) Nine
b) Ten
c) Seven
d) None of the above

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2. In macro-model of the communication process there are __ parties and ______ communication tools.

a) 2, 2
b) 2, 3
c) 3, 2
d) None of the above

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3. In a macro-model of the communication process, there are ______ functions.

a) 3
b) 4
c) 2
d) None of the above

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4. Micro-models of marketing communications focus on ______particular responses to communications.

a) Customers
b) Organization
c) Both a and b
d) None of the above

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5. When the audience has greater participation with a product group believed to have high differentiation, the appropriate sequence is

a) learn-feel-do
b) do-feel-learn
c) learn-do-feel
d) None of the above

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6. When the audience has greater participation but perceives no or little differentiation within the product group, the appropriate sequence is

a) learn-feel-do
b) do-feel-learn
c) learn-do-feel
d) None of the above

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7. When the audience has low participation and perceives little differentiation within the product group, the appropriate sequence is

a) learn-feel-do
b) do-feel-learn
c) learn-do-feel
d) None of the above

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8. Attention, interest, desire and action are the four tasks in

a) AIDA model
b) Hierarchy of effects model
c) Innovation adoption model
d) Communications model

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9. Awareness, knowledge, liking, preference, conviction and purchase the tasks in same order are in

a) AIDA model
b) Hierarchy of effects model
c) Innovation adoption model
d) Communications model

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10. Awareness, interest, evaluation, trial and adoption are the fives tasks in the

a) AIDA model
b) Hierarchy of effects model
c) Innovation adoption model
d) Communications model

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11. Exposure, reception, cognitive response, attitude, intention and behavior are the tasks in the

a) AIDA model
b) Hierarchy of effects model
c) Innovation adoption model
d) Communications model

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