Designing and Managing Integrated Marketing Communications - MCQs with answers - Part 4

Designing and Managing Integrated Marketing Communications - MCQs with answers - Part 4

Developing effective Communication

1. The process of developing effective communication involves _____ steps.

a) 7
b) 8
c) 6
d) None of the above

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2. Creating a service or product category as necessary to eliminate or satisfy a seen discrepancy between a desired emotional state and a current motivational state is

a) Category need
b) Brand awareness
c) Brand attitude
d) Brand purchase intention

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3. Ability to recall or recognize the brand within the group in sufficient details to make a buy is

a) Category need
b) Brand awareness
c) Brand attitude
d) Brand purchase intention

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4. Assessing the brand with respect to its seen ability to fulfill a currently relevant need is

a) Category need
b) Brand awareness
c) Brand attitude
d) Brand purchase intention

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5. Self-instructions to buy the brand or to take purchase related action is

a) Category need
b) Brand awareness
c) Brand attitude
d) Brand purchase intention

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