Developing pricing strategies and programs - MCQs with answers - Part 1

Developing pricing strategies and programs - MCQs with answers - Part 1

Understanding Pricing

1. Which factors should holistic marketers take into account while making pricing decisions?

a) The company, the customers and the competition
b) The marketing environment
c) Both a & b
d) None of the above

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2. Competitive pressures along with middlemen and consumer behavior have resulted in market place that features

a) Sales promotion
b) Heavy discounting
c) Both a and b
d) None of the above.

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3. A successful freemium strategy is possible when

a) There is a service or product that stands truly out
b) There is a solid up-selling plan from the beginning
c) Access to product is just one click away
d) All of the above

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4. Many economists believe that consumers are price takers and approve prices at face value.

a) True
b) False

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5. Consumers actively process price information through

a) Informal communication
b) Point-of-purchase
c) Online sources
d) All of the above

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6.There is a lower threshold for customers below which they consider a product to be of inferior quality or unacceptable quality.

a) False
b) True


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7. When perceived prices are lower than the stated prices, it can result in

a) Unpleasant surprises
b) Pleasant surprises
c) No impact
d) None of the above

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8. The consumers tend to process prices in a

a) Right-to-left manner
b) Rounding
c) Left-to-right manner
d) None of the above

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