Developing pricing strategies and programs - MCQs with answers - Part 5

Developing pricing strategies and programs - MCQs with answers - Part 5

1. Target return pricing gives importance to price elasticity and competitors prices.

a) True
b) False

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2. Perceived value is made up of

a) Buyer's image of the product performance
b) The channel deliverables
c) Customer support
d) None of the above

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3. Value pricing focuses on

a) Low price
b) High quality
c) Both a and b
d) None of the above

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4. Everyday low pricing takes place at

a) Retail level
b) Wholesale level
c) Both a and b
d) None of the above

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5. In high-low pricing a retailer charges a constant low price with no or little price promotions and special sales.

a) True
b) False

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6. In going rate pricing an organization bases its price based on

a) Consumers preferences
b) Competitors price
c) Self decision
d) None of the above

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7. English auctions is about

a) Ascending bids
b) Descending bits
c) Sealed bids
d) None of the above

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8. Dutch auctions is about

a) Ascending bids
b) Descending bits
c) Sealed bids
d) None of the above

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9. In Sealed bid auctions suppliers can submit only

a) One bid
b) Many bids
c) Depends
d) None of the above

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10. Sealed bid auction is about a

a) One stage bidding process
b) Two stage bidding process
c) Depends
d) None of the above

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