Developing pricing strategies and programs - MCQs with answers - Part 6

Developing pricing strategies and programs - MCQs with answers - Part 6

Selecting the Final price: MCQs with answers

1. Brands that have average relative quality but are supported by high relative advertising budgets fetch premium prices.

a) True
b) False

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2. Brand with high relative quality and with high relative advertising fetches premium prices.

a) True
b) False

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3. The positive relationship between high advertising and high prices stands most strong in last stages of the PLC for market leaders.

a) True
b) False

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4. Which of the following is a type of geographical pricing?

a) Cash
b) Countertrade
c) Barter
d) All of the above

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5. When the seller and buyer directly exchanges goods with no cash and involvement of third party is known as

a) Compensation deal
b) Barter
c) Buyback arrangement
d) Offset

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6. When the seller receives a part of payment in the form of cash and rest of the part in products, it is known as

a) Compensation deal
b) Barter
c) Buyback arrangement
d) Offset

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7. When the seller sells technology, equipment or plant to another nation and agrees to take as partial payment products made with the supplied equipment is known as

a) Compensation deal
b) Barter
c) Buyback arrangement
d) Offset

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8. When the seller gets full payment in form of cash but approves to spend a significant amount of the received money in that nation within a stated time period is known as

a) Compensation deal
b) Barter
c) Buyback arrangement
d) Offset

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9. The discount provided by a manufacturer to trade-channel members if they do certain functions is termed as

a) Seasonal discount
b) Functional discount
c) Allowance
d) None of the above

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10. An additional payment planned to get reseller participation in special programs is known as

a) Seasonal discount
b) Functional discount
c) Allowance
d) None of the above

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11. Reduced prices to those who buy services or merchandise out of season is known as

a) Seasonal discount
b) Functional discount
c) Allowance
d) None of the above

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