Developing pricing strategies and programs - MCQs with answers - Part 8

Developing pricing strategies and programs - MCQs with answers - Part 8

Promotional pricing and Differentiating pricing

1. Restaurant charges less to the customers who come early. It is a type of

a) Customer segment pricing
b) Time pricing
c) Product form pricing
d) Channel pricing

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2. The airline and hospitality industry uses:

a) Customer segment pricing
b) Time pricing
c) Yield pricing
d) Channel pricing

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3. For price discrimination to work

a) The market must be segmentable
b) Members in the low-price division must not be able to undersell the organization in the higher price segment
c) Both a and b
d) None of the above

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4. When a low price can get market share but cannot buy market loyalty is known as

a) Fragile market share trap
b) Shallow pockets trap
c) Price war trap
d) None of the above

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5. When higher priced peers match the lower prices and have longer staying power due to deeper cash reserves is known as

a) Fragile market share trap
b) Shallow pockets trap
c) Price war trap
d) None of the above

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6. When companies often increase their prices by more than the cost surge in expectation of further government price controls or inflation is known as

a) Delayed quotation pricing
b) Anticipatory pricing
c) Planned pricing
d) None of the above

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7. When an organization doesn't decides a final price until the product is delivered or finished is known as

a) Delayed quotation pricing
b) Anticipatory pricing
c) Planned pricing
d) None of the above

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8. When an organization wants the customer to pay today's price and a part or all any inflation rise that occurs before delivery is termed as

a) Delayed quotation pricing
b) Anticipatory pricing
c) Planned pricing
d) Escalator clause pricing

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9. When an organization maintains its price but separates one or more components that were a part of the previous offer is known as

a) Delayed quotation pricing
b) Anticipatory pricing
c) Unbundling pricing
d) Escalator clause pricing

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