Eligibility criterion to enter this field of marketing management

What is the eligibility criterion to enter this field of marketing management?

There is no such specific requirement to enter this field. This field is open to all. Though no formal educational qualification is required, most organisations prefer graduates especially with MBA degree as their marketing executives. Anyone who has a graduation degree can apply for two year MBA programme with specialisation in marketing. Admission in this field is based on written examination followed by group discussion and personal interview. CAT, MAT, XAT, JMET, ATMA are some of the management entrance test conducted by the institutes like India Institute of Management (IIM), All India Management Aptitude Testing Service (AIMATS), New Delhi, Xavier Labour Research Institute, Jamshedpur (XLRI), Indian Institute of Technology (IIT) and Association of Indian Management Schools (AIMS). As these are all conducted individually by the respective institute, its scores are widely accepted by many of the Indian Business Schools. Management Aptitude Test (MAT) exams are conducted 4 times a year while all the others are held once in a year.

There are various other universities that conduct their own separate examination for their entrance such as National Management Aptitude Test (NMAT), Symbiosis National Aptitude (SNAP) Test, Open Management Admission Test (OPENMAT) by Indira Gandhi National Open University (IGNOU), Written Admission Test (WAT), IBSAT, CEMAT etc. The syllabus for all these examinations is same. Students are given 2 or 3 attempts of these tests, so that they can apply to multiple institutes. There are some institutes that offer executive MBA programme in Sales and Marketing which require few years of experience.