Executive Program in Sales Management - Eligibility, institutes and prospects

Executive Program in Sales Management - Eligibility, institutes and prospects

1. What do you understand by the term “Sales Management” ?

It is the process of achieving sales goals in an effective and efficient manner through planning and directing the organizational resources.

2. Which colleges in India offer an Executive Program in Sales Management training and what is the duration of the course ?

- Indian Institute of Management, Lucknow - 1 year duration
- Indian Institute of Management, Kolkata - 1 year duration
- NIIT Imperia Center for Advanced Learning, Chennai - 6 months duration
- NIIT Imperia, Hyderabad - 1 year duration
- NIIT Imperia Center for Advanced Learning, Kolkata - 6 months duration
- NIIT Imperia Center for Advanced Learning, Mumbai - 6 months duration
- NIIT Imperia Center for Advanced Learning, Bangalore - 6 months duration
- NIIT Imperia Center for Advanced Learning, Delhi - 6 months duration
- NIIT Imperia Center for Advanced Learning, Ahmedabad - 6 months duration
- Tally Institute of Learning , Bangalore - 1 month duration

3. What is the eligibility criteria to take up the executive program in sales management?

* The candidate should be a graduate from a recognized university.
* He/She should have a working experience of minimum 2 to 3 years.

4. Who would find this course beneficial?

* Executives – they should have minimum 2 years of experience.
* People who are currently working in sales/ marketing/ operation areas of small or large industries.
* Entrepreneurs
* People who run family business

5. What advantages can I expect from an executive program in sales management?

* The course will help you identify the customers.
* It will teach you different methods of selling.
* It will also teach how to develop the channel and channel partners for the growth of the business.
* The course focuses on how to interpret the sales strategies into individual tasks.
* It explains the roles and responsibilities of the sales manager.
* It helps identify the new challenges in today's market.
* It will give you an idea about the conceptual framework of sales.

6. What are the areas covered under the course of executive program in sales management training?

* Personal selling
* Consumer behavior
* Sales management
* Institutional sales
* Channel management
* Marketing management
* Customer relationship management
* Pricing strategy

7. What is the mode of teaching ?

The course is taught with the help of certain case studies, examples and strong group discussions. Each session is highly interactive including quizzes and assignments.

8. What will you achieve at the end of the course?

Apart from a wide knowledge about sales and management, you are awarded with a “Certificate of completion” in executive Program in Sales management. If you are doing the course from any of the IIMs, you are awarded a certificate from that particular IIM.