Financial Communication, its emergence and role

Financial Communication, its emergence and role

What do you understand by “Financial Communication”?

It is a communication process which connects the financial markets and investing committees with various organizations who borrow money from the market.

How did Financial Communication emerge in India?

The economic liberalization of 1990s brought in the Foreign Direct Investment (FDI) into many sectors including the financial sector.

Liberalization brought about an unexpected media growth.

Today in India there are about half a dozen of exclusive business channels.

The number of financial newspapers and magazines have also increased tremendously.

What is the function of financial communication?

It
- looks after the issues related to the public or investors.
- handles financial advertising (the help of advertising agencies).
- handles investor relationship management ( the help of the PR department).