Global impact of Indian culture with India movies.

With Indian Cinema producing a large number of films every year, the whole world gets an impact of Indian culture

Introduction

Cinema is an important medium of communication. It is a very powerful medium that cuts across all divides of class, and has the great ability to influence masses. Especially in today’s digital age, where creating and sharing movies has been made very simple, it is easy to reach a wide audience like never before.

Globalizing and popularizing an idea

Indian cinema has always been on the global scene, due to the pioneering work of movie makers like Satyajit Ray, Dadasaheb Phalke, Girish Kasaravalli, and Bharathan, among others. As mentioned, cinema is a medium that can cut across linguistic and cultural borders, and can communicate to all people.

Movies with a universal theme would appeal better to a foreign audience, but to introduce a particular culture to a group, an ethnic theme would work best. Movies like Bhansali’s Devdas, Rituparno Ghosh’s Choker Bali, Ray’s Apu trilogy, Meera Nair’s Salaam Bombay, or Kukunoor’s Hyderabad Blues speak in their own way about the life and times in India. Some of these movies are set in modern India, and some are set in pre-independence days. Each movie speaks about Indian culture, based on the director’s style. Indian movies have been presented in international platforms like the Oscars, Cannes, and other major movie festivals for several years now, but it is only in the last few decades that popular Indian cinema has gained an audience. It is important to include subtitles in English or the local language for better understanding.

Thanks to Indian cinema, Indian festivals like Holi, and Deepawali, have become familiar terms to foreign audiences. Likewise, movies like Deepa Mehta’s Water, and Danny Boyle’s Slumdog Millionaire play their role in highlighting social evils that were (or still are) a part of our society.

At the same time, the Government should also do their bit in encouraging and promoting meaningful cinema, which goes beyond the Bollywood song-dance routine. Movies with a social theme like Manthan, or the Kannada film Dweepa, should get financial assistance, as well as more platforms.

Indian artistes like Aishwarya Rai, Sonam Kapoor, Vidya Balan, Amitabh Bacchan, Irrfan Khan, Anil Kapoor etc. are making their presence felt in foreign shores in different ways. They are either involved in acting in foreign films, or are part of the jury at prominent film festivals, like the famous Cannes Festival in France. These artistes also do their bit in promoting Indian culture abroad with their appearances.

Conclusion

Film makers have an important responsibility while creating movies. They become the ambassadors of their culture. So it is very important that they try to remain neutral in their presentation, but at the same time make sure they do not miss out on anything important.