Google's Online Ads on Mobile Apps

Google Inc Unleashes Online Ads on Mobile Apps: A Welcome Step for Advertisers and Mobile App Makers

Google has made a change in its advertising policies with respect to mobile apps and this can change the way companies can sell their products and services. Google Inc will now allow marketers and advertisers to run ads online that direct the consumer to a page within a mobile app. This has the capacity to change the mobile ad market space. The internet giant is seeking to expand its advertising business to new technology such as smart phone through this move.

This advertising feature can help to act as a link between traditional public internet pages and standalone mobile apps. With new apps spanning across a wide range of interests from food reviews to online gaming software, the capacity of advertisers to reach out to a new audience has grown by leaps and bounds through this move. So far, mobile apps had been cordoned off and difficult to integrate into the Google search engine. This new move will overcome the limitation.

In 2013, Google Inc began to offer deep linking capabilities for a certain number of mobile apps. This has the capacity to boost profits of businesses and enable them to have a global reach. For instance, a smart phone user looking for spas in New York may see a link leading to a page for such businesses within an app relevant for it. Following the change in their advertising policy and operations of allowing online ads on mobile apps, marketers will be able to provide the bridge between their apps, search ads and display ads otherwise visible on Google websites.

This move will also benefit creators of mobile apps. This is because consumers will now spend more time checking out ads on their mobile apps. This means the apps will be used far more than they were earlier. The new feature is going to be used initially only on smart phones that use Google android software. Google’s search engine is the best in the world. This internet company generates a huge amount of revenue from its advertising business. As more consumers are now accessing online services through mobile devices with the advent of 3G technology, Google was earlier losing out on this advertising revenue. Moreover, the cost of advertising on mobiles is far less and many marketers were not opting for Google as a result of this.

By allowing online ads on mobile apps, Google has focused on tapping this market. With the number of smart phone users only increasing as technology and buying power expands further, Google is wise to opt for capitalizing on this market. Another benefit of opting for this advertising segment is that online ads can be accessed while consumers are on the move. In a world where time is money, people cannot afford the luxury of browsing ads from their PCs. A quick look through mobile devices while travelling or attending a meeting is definitely a better utilization of time.

Mobile apps have become more than just a technology fad. They have become a necessity. These apps give people important shortcuts so that they can maximise their utilization of time. In the ultimate analysis, any company which stands to enter the mobile app advertising segment can only hope to benefit from this move. When the company in question is a corporate giant such as Google, the benefits multiply thousand fold.

Consumers will now also see the ads for mobile app downloads on services such as the search engine and YouTube. This has the capacity to revolutionize advertising because billions of users across the world access these services every day. The Google display advertising platforms namely Ad Words and Ad Mob for Search as well as the True View video ads on YouTube will be the means of delivery. The cost per click revenue generated by Google will be nothing compared to the amount of money this internet company can generate from this new ad feature. The users will also be encouraged to install promoted apps and open the app from the ad. Online advertising has changed with a massive jump in technology. Advertising through social media is an old thing now. The latest kids on the block are new advertising features such as those being initiated by Google. Clearly, this new ad feature will boost the fortunes of Google further.