How do organisations deal with bad publicity?

How do organisations deal with bad publicity?

Publicity may turn out to be positive or negative. Negative publicity can be dealt with in the following ways:

a.Giving the correct information and clarifying any doubts if required through press release, media interviews, advertising, websites etc.

b.Active involvement of the company's top management or spokesperson in giving public statement or comment in the various media.

c.Redesigning a good publicity message to eliminate the ill effects of bad publicity.

d.Involvement in socially responsible activities like community work or environmental protection campaigns.