How does culture influence the consumer behaviour?

How does culture influence the consumer behaviour?

Culture comprises of a set of beliefs,customs, rituals, values and attitudes that people of different regions may possess. It influences the consumer behavior pattern. For eg. The fast food giant Mc Donald's which is famous for its beef burgers included vegetarian items in it menu for its Indian outlets considering the fact that beef is forbidden by the Hindu religion and the cow is considered a sacred animal.A similar strategy was followed by KFC which added vegetarian burgers in their menu in India in addition to the chicken dishes for which it has earned worldwide fame.