How to write an effective essay for GMAT exam?

How to write an effective essay for GMAT exam?


Graduate Management Admission Test (GMAT) is an internationally recognized entrance examination for the students aspiring in management studies like MBA, Master’s in Accountancy and Master’s in Finance. GMAT helps the institutions in assessing the analytical writing, problem-solving abilities, logic, and critical reasoning skills that are believed to be the core for the success of any business. More than 2100 B-Schools and Universities use GMAT scores as a part of the selection procedure.

Analytical Writing Assessment, Integrated reasoning, Quantitative and Verbal are the 4 sections in the GMAT examination with a total 3 and half hours to complete the test. Similar to GRE, the evaluation is point based with one point increments for Reasoning, Quantitative and Verbal. Whereas for analytical writing, it is 0.5 point increment with a total of 6 points. The GMAT score is valid for 5 years and is conducted many times during the year.

The analytical writing test is 30 minute task where the students need to analyze an argument that would generally be from the business scenario. The examiners do not look for the business knowledge or skill of the students but the line of reasoning, logic and supportive evidence that is presented is considered.

Here is one such example,

“The Muskan Café began advertising on the local radio station this year and was delighted to see its business increase by 10 percent over last year’s totals. Their success shows you how one can use radio advertising to make the business more profitable.”

Tips to write an effective essay for GMAT:

• Analyze the essay by brain storming and write down the points that come up on each side of the argument.

• Then decide on the position you would like to choose defending and present a good essay that is a logical.

• Ensure that the introduction explains the complexity of the issue and then the body of the message carries the specific examples and illustration on the points of your discussion.

• Be careful in the use of English language and do not use too much jargon. And be generous in using phrases like ‘for example’, ‘however’, ‘consequently’ etc.

Though there is no specific structure that examiners look for, maintain a good flow of thoughts to convey the logic behind your explanation in a clear and concise manner. This is the key for any individual who chooses a career in the business management.
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