Hubert Burda Reads Into Future Growth Trends, Acquires Media Transasia

Hubert Burda Reads Into Future Growth Trends, Acquires Media Transasia

Hubert Burda Media India has just purchased the consumer magazines division of the Media Transasia India for an amount which has not been disclosed. The acquisition has aimed to improve on the services of the media conglomerate. It will now garner prime Transasia titles such as Travel & Leisure South Asia, Sports Illustrated, Better Homes & Gardens as well as Child to its share. The portfolio will make its transition into the EMM suite of magazines in their entirety.

Adding her expertise to the board of directors will be Rasina Uberoi Bajaj who is the publishing director for Media Transasia India. She will continue with her current role. Located with its headquarters in Bangkok, this Asian media house is producing around 30 magazines in a total of 9 languages for the period of over 3 decades. It also published above 8 special interest magazines that focus on a wide variety of topics including fashion, lifestyle, interior design, travel and architecture as well as custom and contract publishing and events.

The company has 3 publishing centres namely India, Thailand and Hong Kong. The Indian office is responsible for the production of magazines across a wide range of topics including Discover India, Travel + Leisure, Child, Maxim, Better Homes and Gardens as well as Casaviva.

EMM Publishes magazines and periodicals such as AsiaSpa, Designer Mode, Selling World Travel, Asia-Pacific Boating and Millionaire Asia. Apart from this, it also produces Designer Mode and Audi magazine. It joined hands with international media house Hubert Burda following the 100% acquisition of this firm by the latter. EMM was founded by Rajiv and Parineeta Seth.

Burda Media India or HBMI is part of the international group of companies under the Hubert Burda medium which has active role in over 19 markets. It is known for publishing a grand total of over 300 magazines. Hubert Burda Media has also invested directly in the country since the year 2008. The current holdings comprise print, plant and specialist magazine interests.

In the media space, new acquisitions are being scripted. While some media houses seem preoccupied with mock tales, Hubert Burda is going on to script a success story that is very much real. Last heard, Birlas were planning to cash out on Living Media of the India Today Group by sources cited by Deal Curry. More is cooking in other media houses as well. ASAPP Media Information Group has acquired an entire shareholding of IPFO Online Limited along with print and online business arms of the company as well.

Penguin Random House has also acquired a partner's stake. This is one happy corporate marriage wherein Penguin has acquired a 45% stake in Penguin Books India for INR 550 million. Hubert Burda too has made a clever move. In the words of Julie Sherborn who is the Asia CEO of Hubert Burda Media has said
“India plays a key role in Burda’s international expansion strategy. The country’s strong economic fundamentals, young population and dynamic growth ideas together with an increasing digitization and growing consumerism make it a very appealing investment destination for us.”