InMobi: Birthing Indie Game Developer Millionaires

InMobi: Birthing Indie Game Developer Millionaires

InMobi has created a USD 25 million fund for Indie game developers. This solution is perfect for enabling developers to optimise their monetisation strategies based on the emotional state of players when they move through different stages and parts of the game. This solution is the key to a full variety of ad formats comprising playable ads as well as video and rewarded ads along with interstitials. Playable ads have been developed in partnership with app virtualisation company Voxel. These offer 20 to 40 second interactive ads for users to rest drive the game before advertisement from within the creative game. The ad format delivers 275% better performance than traditional ad units.

Interstitials are full screen ad units which have been customised. These include the native frames and animations which mirror the game's illustration elements and mechanics. This yields 100% better performance than traditional formats. Video ads are 15 to 30 second advanced video ads ideal for positive breaks within the games such as level wins. The increases app installs by 200% compared to standard ad units.

This ad format enables the customer to earn rewards such as virtual currency for specific action such as watching the Video ad and it delivers 250% higher performance than conventional banners. Along with these ad formats backed by flexible and lightweight SDK there is also an InMobi Monetization Solution for Gamers that comprises unified analytics platform along with partner management and creative consulting services. This solution follows the InMobi Native Ads self-serve launch in April 2014 which had set forth the trend for monetisation plus exceptional ad experiences. InMobi is also enabling leading brands and developers as well as publishers to get a bigger profit through its mobile advertising.

InMobi platforms leverage advanced in big data as well as user behavior and cloud-based architecture for simplifying mobile advertising for its consumers. InMobi is the world's biggest independent mobile ad network which engages 759 million customers across 165 countries. This is an independent mobile advertising network which has announced its new "Monetization Solution for Games" which also includes industry-first playable ad format offered at global scales. For backing this solution, the company has created a $25 million fund for indie or individuals who are game developers.

This solution also enables developers for optimising their monetisation strategies relating to the emotional state of the players as they go through different stages of the game and it offers a complete range of ad formats. According to the firm, the fund aims to create several millionaires in the indie game developer community for providing advisory services via global scaling and monetisation as well as ad experience creation to developers enrolled through 2014. The fund has been launched for helping the developers to increase their app revenue through superior monetisation. Piyush Shah VP-Products has been quoted by media reports as saying “InMobi is focused on enabling indie developers scale globally. With a dedicated program like InMobi Monetization Solution for Games we are reiterating our commitment to this community”.“We expect this program will help us partner with some of the most innovative minds in the gaming world to further push the envelope on their ad experiences,” he said to a leading media daily.