Introducing New Market Offerings - MCQs with answers - Part 1

Introducing New Market Offerings - MCQs with answers - Part 1

New product options and challenges in product development

1. Which of the following can be termed as an acquisition route?

a) Buying of other companies
b) Buying of patents from other companies
c) Buying of licenses or franchise from other companies
d) All of the above

View Answer / Hide Answer

2. Organic growth can be defined as extension of product line by

a) Buying of other companies
b) Buying of patents from other companies
c) Buying of licenses or franchise from other companies
d) Development of new products within the company

View Answer / Hide Answer

3. Companies can escape the commodity trap by

a) By improving existing products
b) With the support of a strong branding strategy
c) Both a and b
d) None of the above

View Answer / Hide Answer

4. Incremental innovation is about

a) Companies entering new markets
b) Companies expanding in the same market
c) Companies leaving the market
d) None of the above

View Answer / Hide Answer

5. Incremental innovation can be achieved by

a) Tweaking products for new customers
b) Use different variations on a new core product
c) Develop interim solutions for industry wide problems
d) All of the above

View Answer / Hide Answer

6. The disruptive technologies are developed by

a) Old firms
b) Newer companies
c) NGOs
d) None of the above

View Answer / Hide Answer

7. The intrapreneurs groups that work on the development of a specific product or business include

a) Venture teams
b) Cross functional groups
c) Both a and b
d) None of the above

View Answer / Hide Answer

8. Skunkworks are ___________ where intrapreneurial teams try to develop new products.

a) Formal workplaces
b) Formal organizations
c) Informal workplaces
d) None of the above

View Answer / Hide Answer

9. Managers use the stage-gate system to

a) Design the innovation process
b) Clarify the team responsibilities at each stage
c) Manage the innovation process
d) All of the above

View Answer / Hide Answer