Introducing New Market Offerings - MCQs with answers - Part 2

Introducing New Market Offerings - MCQs with answers - Part 2

Managing the development process-Ideas

1. The new product development process starts with

a) Idea screening
b) Idea generation
c) Business analysis
d) None of the above

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2. ________ implies inviting the internet community to help create software of content.

a) Crowdsourcing
b) Cotentsourcing
c) Customersourcing
d) All of the above

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3. Henry Ford believes that customer focus helps to develop better new products.

a) True
b) False

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4. Which of the following is creativity technique/s?

a) Attribute listing
b) Morphological analysis
c) Reverse assumption analysis
d) All of the above

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5. The analysis that starts with a problem followed by figuring out dimensions and the medium and listing every possible combination to generate solutions is termed as

a) Attribute listing
b) Morphological analysis
c) Reverse assumption analysis
d) Mind mapping

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6. The error that occurs when a company misses a good idea is

a) A DROP-error
b) A GO-error
c) A erase-error
d) None of the above

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7. The error that occurs when a company permits a poor idea to move into development is a

a) A DROP-error
b) A GO-error
c) A Development-error
d) None of the above

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8. In an absolute product failure, sales

a) Covers partial variable costs
b) Covers all variable costs
c) Do not cover variable costs
d) None of the above

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9. In a partial product failure, sales

a) Covers partial variable costs
b) Covers all variable costs
c) Do not cover variable costs
d) None of the above

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10. In a relative product failure, sales

a) Covers partial variable costs
b) Covers all variable costs
c) Do not cover variable costs
d) None of the above

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