Introducing New Market Offerings - MCQs with answers - Part 5

Introducing New Market Offerings - MCQs with answers - Part 5

Managing the development process : Development to Commercialization

1. Translating target customer needs into a working prototype is done by

a) Quantity function deployment
b) Quality function deployment
c) Price function deployment
d) None of the above

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2. Quality function deployment turns

a) Customer attributes into engineering attributes
b) Engineering attributes into customer attributes
c) Customer attributes into organizations attributes
d) None of the above

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3. Alpha testing takes place

a) Outside the firm
b) Within the firm
c) Either a or b
d) None of the above

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4. Beta testing takes place

a) Outside the firm
b) Within the firm
c) Either a or b
d) None of the above

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5. While product development, the rank-order method asks

a) Employees to rank the options
b) Consumers to rank the options
c) Both a and b
d) None of the above

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6. In consumer tests, the __________ test asks the consumers to rate each item on a scale to so that marketers can know individual's preference level and order.

a) Rank-order
b) Paired comparison
c) Monadic rating
d) Presence dimension

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7. Consumer products tests

a) Trial and first-repeat variables
b) Adoption and purchase frequency variables
c) Both a and b
d) None of the above

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8. In sales-wave research process, consumers who previously tried the product at no cost are

a) Given a competitor's product at slightly reduced costs
b) Are reoffered the tried product
c) Both a and b
d) None of the above

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9. In Simulated test marketing, 30 to 40 qualified shoppers are questioned about brand familiarity.

a) True
b) False

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10. When a research unit manages a panel of stores to offer new products for a fee, it is

a) Simulated test marketing
b) Controlled test marketing
c) Sales-wave research process
d) None of the above

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11. _________ allows firm to assess the impact of in-store elements and limited advertising on buying behavior.

a) Simulated test marketing
b) Controlled test marketing
c) Sales-wave research process
d) None of the above

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12. Expensive industrial goods testing and news technologies undergo

a) Alpha testing
b) Beta testing
c) Both a and b
d) None of the above

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13. In commercialization process, when a firm decides to times its product entry with the competitor's entry is

a) Parallel entry
b) Diagonal entry
c) Intersection entry
d) None of the above

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