Introducing New Market Offerings - MCQs with answers - Part 6

Introducing New Market Offerings - MCQs with answers - Part 6

The consumer-adoption process

1. Consumer loyalty process is followed by consumer adoption process.

a) True
b) False

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2. The spread of a new idea from invention source to its ultimate adopters or users is known as

a) Concept diffusion process
b) Idea diffusion process
c) Innovation diffusion process
d) None of the above

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3. Adopters of products undergo _____ stages.

a) Five
b) Six
c) Seven
d) Three

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4. The opinion leaders who meticulously look for new technologies that might provide them a dramatic competitive edge are called

a) Early adopters
b) Innovators
c) Early majority
d) Late majority

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5. The deliberate pragmatists who opt for the new technologies when benefits are proven and a major part of adoption has already taken place are

a) Early adopters
b) Innovators
c) Early majority
d) Late majority

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6. Who make up the mainstream market?

a) Early adopters
b) Innovators
c) Early majority
d) Late majority

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7. The skeptical conservatives group who are technology shy, risk averse and price sensitive are

a) Early adopters
b) Innovators
c) Early majority
d) Late majority

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