Managing a holistic marketing organization for the long run - MCQs with Answers - Part 1

Managing a holistic marketing organization for the long run - MCQs with Answers - Part 1

Trends in Marketing Practices

1. Successful holistic marketing requires

a) Integrated marketing and relationship marketing
b) Internal marketing
c) Performance marketing
d) All of the above

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2. Appointing dedicated teams to look after custom value-building processes and remove walls between departments is

a) Outsourcing
b) Bench marking
c) Reengineering
d) Flattening

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3. Studying best practice firms to enhance performance is

a) Outsourcing
b) Bench marking
c) Reengineering
d) Flattening

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4. Associating with fewer but better value adding suppliers is

a) Customer partnering
b) Supplier partnering
c) Reengineering partnering
d) Flattening partnering

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5. Minimizing the number of levels to get closer to consumers is

a) Outsourcing
b) Bench marking
c) Reengineering
d) Flattening

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6. A product management firm makes sense when

a) If the number of products is beyond the capacity of a functional organization to handle

b) The company's products are quite different

c) Both a and b

d) None of the above

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7. A hub-and-spoke system can be related to

a) Product and brand management
b) Promotional management
c) Human Resource Management
d) None of the above

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8. In product management organization, product teams can be classified as

a) Vertical product team and horizontal product team
b) Vertical product team and Triangular product team
c) Horizontal product team, Triangular product team and vertical product team
d) None of the above

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9. Brand asset management team looks after

a) Vertical product team and horizontal product team
b) Horizontal product team and Triangular product team
c) Horizontal product team, Triangular product team and vertical product team
d) None of the above

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10. When two or more products appeal to same set of needs, then

a) Product manager position for minor products can be removed
b) Product manager position for minor products should be added
c) More products should be added
d) None of the above

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11. When customers are classified into different groups with different buying preferences and practices, it is a

a) Brand-management organization
b) Matrix-management organization
c) Customer-management organization
d) Market-management organization

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12. In a customer management organization, the focus is on

a) Deal with individual customers
b) Deal with mass markets
c) Deal with market segments
d) None of the above

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13. The firms that produce many products for many markets should opt for

a) Brand-management organization
b) Matrix-management organization
c) Customer-management organization
d) Market-management organization

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