Managing a holistic marketing organization for the long run - MCQs with Answers - Part 2

Managing a holistic marketing organization for the long run - MCQs with Answers - Part 2

Socially Responsible Marketing

1. Legendary economist Milton Freidman stated social initiatives as fundamentally subversive.

a) True
b) False

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2. When it comes to holistic marketing, sustainability just means being eco-friendly.

a) True
b) False

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3. A successful cause-marketing program

a) Creates differentiated brand positioning
b) Improve social welfare
c) Enhance brand image
d) All of the above

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4. Attract people for mass immunization is a form of

a) Cognitive campaign
b) Value campaign
c) Action campaigns
d) Behavioral campaign

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5. Explain the importance of conservation is an example of

a) Cognitive campaign
b) Value campaign
c) Action campaigns
d) Behavioral campaign

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6. Demotivate use of hard drugs and cigarette smoking is an example of

a) Cognitive campaign
b) Value campaign
c) Action campaigns
d) Behavioral campaign

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7. Alter ideas about abortion is an example of

a) Cognitive campaign
b) Value campaign
c) Action campaigns
d) Behavioral campaign

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8. The control process in Annual-plan control includes

a) Goal setting and Performance measurement
b) Performance diagnosis and corrective action
c) Both a & b
d) None of the above

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9. Annual-plan control is prime responsibility of

a) Top management
b) Middle management
c) Both a & b
d) None of the above

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10. Profitability control is the prime responsibility of

a) Top management
b) Line and staff management
c) Marketing controller
d) Marketing auditor

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