Managing a holistic marketing organization for the long run - MCQs with Answers - Part 5

Managing a holistic marketing organization for the long run - MCQs with Answers - Part 5

1. Social marketing and societal marketing principles don't have any difference.

a) True
b) False

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2. Societal marketing and CSR concepts focuses on same objectives.

a) True
b) False

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3. Which of the following is an example of salutary product?

a) Junk foods
b) Insurance products
c) Ineffective medicines
d) Tobacco

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4. The products that do not provide benefits in long run but can result in immediate satisfaction to consumers are,

a) Pleasing products
b) Desirable products
c) Salutary products
d) Deficient products

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5. The products offered by several brands similar to each other with same functionally and attributes

a) Parity products
b) Desirable products
c) Salutary products
d) Deficient products

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6. The aim of desirable products can be stated:

a) Take care of long term benefits of society
b) Satisfy customers' immediate requirement and deliver satisfaction
c) Both a and b
d) None of the above

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7. The products that does not offer immediate satisfaction but deliver long term benefits to consumers are

a) Parity products
b) Desirable products
c) Salutary products
d) Deficient products

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