Managing Mass Communications - MCQs with answers - Part 5

Managing Mass Communications - MCQs with answers - Part 5

1. The collection of incentive tools designed to support quicker of greater purchase of specific services or products by consumers or the trade is

a) Sales Promotion
b) Advertising
c) Publicity
d) None of the above

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2. _________ provides a reason to buy and _____ provides an incentive to buy.

a) Advertising, Publicity
b) Publicity, Advertising
c) Sales promotion, Advertising
d) Advertising, Sales promotion

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3. Advertising and display allowances is an example of

a) Trade promotion
b) Business and sales-force promotion
c) Consumer promotion
d) None of the above

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4. Sales promotions in markets of high brand similarity

a) Results in a high response in the short run and offers little gain in brand preference in longer term

b) Results in a little gain in short run and high response in longer term

c) Results in a high response from the start to end

d) None of the above

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5. Tie in promotions, cross-promotions and Point-of-purchase are examples of

a) Trade promotion
b) Business and sales-force promotion
c) Consumer promotion
d) None of the above

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6. Sell-in time ends when almost ___ of the deal merchandise is in the hands of customers.

a) 50%
b) 80%
c) 95%
d)75%

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