Marketing mix - Marketing aptitude questions

Marketing mix - Marketing aptitude questions

Q1. Out Of 4ps in marketing mix three are product, promotion, and price, which is the 4th P.

(1) Purpose
(2) Place
(3) Pursuit
(4) Promotion
(5) Plan

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Q2. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

(1) Philip Kotler
(2) Stephen Morse
(3) Neil Borden
(4) Neilsen
(5) Lorie and Robert

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Q3. __________________ deals with the specification of the actual good or service and how it relates to the target customer.

(1) Price aspect
(2) Product aspect
(3) Promotion aspect
(4) Place aspect
(5) Planning aspect

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Q4. In Marketing mix which scope of product supports the elements:

(1) Guarantee
(2) Warrantee
(3) Quality
(4) Packaging
(5) All of these

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Q5. Which P is not included in the 7Ps of marketing mix?

(1) People
(2) Purpose
(3) Promotion
(4) Price
(5) Physical environment

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Q6. Who proposed 4Cs in marketing?

(1) Neilsen
(2) Lorie and Robert
(3) Lauterborn
(4) Philip Kotler
(5) Stephen Morse

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Q7. Which is not a part of 4Cs in marketing?

(1) Communication
(2) Consumer
(3) Cost
(4) Convenience
(5) None of these

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Q8. ________________ is the most common source for leads generation for any company

(1) White pages
(2) Yellow pages
(3) Green pages
(4) Blue pages
(5) Orange pages

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Q9. _________________ is the best promotion tool in any type of marketing.

(1) Creativity
(2) Communication
(3) Telecalling
(4) Publicity
(5) None of these

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Q10. What is the marketing of product and service in which the offer itself is not intended to make any monitory profit is called

(1) Profit marketing
(2) Non profit marketing
(3) Virtual marketing
(4) Digital marketing
(5) Real time marketing

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Q11. Which is the mode of pricing technique?

(1) Elasticity
(2) Market skimming
(3) Market penetration
(4) All of these
(5) None of these

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Q12. Which is the ingredient of product mix?

(1) Advertising
(2) Public relation
(3) Personal selling
(4) Sales promotion
(5) All of the above

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Q13. Knowledge of which is necessary for effective selling skill.

(1) Promotional market
(2) Related market
(3) Digital market
(4) Virtual market
(5) Real time market

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Q14. __________________ is the best operable within a first to market scenario even though there would be few competitors within the company industry.

(1) Elasticities
(2) Market skimming
(3) Market penetration
(4) Marketing research
(5) Marketing skills

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Q15. ___________________ concerns with pricing policies for late entrants to a market.

(1) Marketing skills
(2) Marketing research
(3) Elasticities
(4) Market penetration
(5) Market skimming

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Q16. “Place” in 4Ps mean same as

(1) Promotion
(2) People
(3) Distribution
(4) Demand
(5) Service

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Q17. According to which “an interacting, continuing future-oriented structure of people, equipment and procedure design to generate and process an information flow.”?

(1) MIS
(2) IMC
(3) CRM
(4) VCM
(5) SCM

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Q18 _________________ is the unique product benefit that the competition cannot be claim.

(1) Unique selling preposition
(2) Unique sales preposition
(3) Unique selling price
(4) Unique strategy promotion
(5) Unique selling product

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Q19. Setting a low initial price to attract a large number of buyers quickly and cover the large market share is known as

(1) Skimming pricing
(2) Going-rate pricing
(3) Value based pricing
(4) Penetration pricing
(5) All of these

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Q20. _________________ refers to the system that assists the organization in delivering the service

(1) Product
(2) Process
(3) Price
(4) Promotion
(5) Physical environment

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Q21. ___________________ is the price that a buyer carries in their mind and refers to it when they look at the given product

(1) Psychological pricing
(2) Segmented pricing
(3) Product-line pricing
(4) Reference pricing
(5) Product-form pricing

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Q22. When different version of products are priced differently but in accordance to difference in their value then it is a form of

(1) Psychological pricing
(2) Segmented pricing
(3) Product-line pricing
(4) Reference pricing
(5) Product-form pricing

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Q23. __________________ is the straight reduction in price on purchase during a stated period of time.

(1) Discount
(2) Allowance
(3) Sale
(4) All of the above
(5) None of these

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Q24. Profit maximization if the situation in which marginal cost is equal to ______________________________

(1) Segmented pricing
(2) Predatory pricing
(3) Marginal revenue
(4) Price system
(5) Seasonal discount

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Q25. A measure of sensitivity of demand to change in price is known as ____________________

(1) Inelastic
(2) Price elasticity
(3) Break-even price
(4) Cost-plus price
(5) None of these

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Q26. Adding a standard mark up to the cost of the product refers to ______________________

(1) Inelastic
(2) Price elasticity
(3) Break-even price
(4) Cost-plus price
(5) None of these

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Q27. Cost that vary directly with the level of production are known as

(1) Overhead costs
(2) Sales and profit
(3) Variable cost
(4) All of the above
(5) None of these

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Q28. The products whose sale is dependent upon the sale of primary product are __________________________

(1) Companion product
(2) Generic product
(3) Expected product
(4) Potential product
(5) Augmented product

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Q29. In order to promote a product continuous approaching of prospect consumer is being done, this is called

(1) Lead
(2) Target group
(3) Call
(4) Telemarketing
(5) Prospect

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Q30. The motive that drive a consumer towards selection of particular outlet, retailers or supply of service is known as

(1) Public relation
(2) Futile exercise
(3) Patronage motives
(4) Prestige
(5) None of these

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Q31. Sometimes a sale person obtains contact information about the prospect which is waste and he makes continuous cold calls to him. What does this cold call imply?

(1) Public relation
(2) Futile exercise
(3) Patronage motives
(4) Prestige
(5) None of these

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Q32. The marketing strategies used in 4Ps/4Cs are

(1) Market nicher
(2) Market leader
(3) Market challenger
(4) Market follower
(5) All of the above

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Q33. Business market strategies stimulate a customer to take action towards the buying decision is known as

(1) Promotional market
(2) Related market
(3) Digital market
(4) Virtual market
(5) Real time market

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Q34. The small paper coupons given to customers by merchants in loyalty marketing programs that predate the modern loyalty card.

(1) Free samples
(2) Advertising
(3) Door-to-door selling
(4) Trading stamps
(5) None of these

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Q35. Promotion has to be given a little more importance in marketing services due to the ________________

(1) Hybrid offer
(2) Tangible and intangible characteristics
(3) Pure service
(4) Tangible good with accompanying services
(5) Service with accompanying minor good

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Q36. Which is the form of the element of promotion mix among?

(1) Personal selling
(2) Advertising
(3) Sales promotion
(4) Publicity
(5) All of the above

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Q37. Which is the tool that will help to increase the sale of product among the exisiting customers itselt?

(1) Premium and bonus offer
(2) Free samples
(3) Discount offers
(4) Free gifts
(5) Lucky draw

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Q38. Actual products are the services which fulfill the ________________________benefits.

(1) Augmented product
(2) Actual product
(3) Core product
(4) Unsought product
(5) Industrial product

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Q39. What are product mix dimensions?

(1) Number of different product lines in the mix.
(2) Total number of items carried in each product line.
(3) Number of versions offered of each product in a product line.
(4) How closely related the individual product lines are in end use, production requirements, and distribution channels.
(5) All of the above

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Q40. ______________________ is not the nature and characteristic of a service.

(1) Intangibility
(2) Inseparability
(3) Durability
(4) Variability
(5) Perishability
(6) Durability

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Q41. The practice of charging different price with different customers is called ____________________

(1) Price discrimination
(2) Discount
(3) Allowance
(4) Two-part pricing
(5) Diversification

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Q42. Profit oriented objective refers to

(1) Profit maximization
(2) Profit satisfaction
(3) Target return on investment
(4) All of the above
(5) None of these

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Q43. Which marketing strategy must interact efficiently with consumer to establish superior value during service period?

(1) Service marketing mix
(2) Extended marketing mix
(3) Traditional marketing mix
(4) Service profit chain
(5) Promotion mix

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Q44. Service profit chain follows

(1) Internal service quality
(2) Satisfied and productive service employees
(3) Greater service value
(4) Satisfied and loyal customers
(5) All of the above

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Q45. Adding new product lines, Lengthen existing product lines, Add more versions of each product, pursue more product line consistency comes under which type of product mix decision.

(1) Product mix dimensions
(2) Increasing business
(3) Trends
(4) All of the above
(5) None of these

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Q46. What do we call a person who first suggests the idea of buying something?

(1) Influencer
(2) Initiator
(3) Buyers
(4) Marketer
(5) Salesman

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Q47. What do we call the practice of charging different prices depending on individual consumer and situation?

(1) Break –even pricing
(2) Cost-PLUS pricing
(3) Value based pricing
(4) Dynamic pricing
(5) Going-rate pricing

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Q48. The price reduction to buyers who purchase in large volume is known as

(1) Discount
(2) Two-part pricing
(3) Quantity discount
(4) Value based pricing
(5) Skimming pricing

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Q49. Pricing that starts with an ideal selling price is known as

(1) Value based pricing
(2) Going-rater pricing
(3) Skimming pricing
(4) Target pricing
(5) Penetration pricing

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Q50. A company differentiates the marketing offer to make it worth the higher price. Other companies de-emphasize price, and use other marketing mix tools to create _________________________

(1) Nonprice position
(2) Price position
(3) Less price position
(4) More price position
(5) None of these.

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