Marketing organization and its environment - Marketing aptitude questions

Marketing organization and its environment - Marketing aptitude questions

Q1. What is the abbreviation for SWOT?

(1) Strong, , Opportunity and Threats
(2) Strength, Weakness, Opportunity and Threats
(3) Strength, Weakness, Operation and Threats
(4) Strength, Weakness, Opportunity and Targets
(5) Strategy, Weakness, Operation and Targets

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Q2. What does the term “Opportunity” mean in marketing?

(1) Scope for business production
(2) Scope for business classification
(3) Scope for business expansion
(4) Scope for business segmentation
(5) None of these

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Q3. The need of marketing organization arises with the development of

(1) New concept in marketing
(2) Old concept in marketing
(3) Different concepts in marketing
(4) All of the above
(5) None of these

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Q4. According to whom a poor marketing organization may destroy a Good Product

(1) Philip Kotler
(2) Stephen Morse
(3) Kenneth
(4) Neilsen
(5) Lorie and Robert

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Q5. PESTLE means

(1) Pollution, Economic, Social, Technological, Legal, Ecological
(2) Pollution, Environment, Social, Technological, Legal, Ecological
(3) Political, Economic, Social, Technology, Legal, Eco-friendly
(4) Political, Economic, Social, Technological, Legal, Ecological
(5) Political, Economic, Social, Technical, Legal, Ecological

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Q6. Marketing environment relates to all factors that affect_____________________

(1) Decision-making
(2) Production
(3) Supply
(4) Target
(5) None of these

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Q7. The organizational relationship of people in marketing can be classified by

(1) Casual and Social type
(2) Executive and Economic type
(3) Formal and Informal type
(4) Technical and non-technical type
(5) None of these

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Q8. Suitability of organization depends on

(1) Nature of business and customer
(2) Nature of customer and product
(3) Type of product and customer
(4) Type of market and investor
(5) All of these

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Q9. ‘The long term customer satisfaction’ and ‘one time sale’ are described in

(1) Social philosophy
(2) Financial philosophy
(3) Economical philosophy
(4) Managerial philosophy
(5) Geographical philosophy

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Q10. Exchange rates, Inflation rates and Interest rates are studies in which factor of marketing environment

(1) Political factor
(2) Cultural factor
(3) Direct factor
(4) Economic factor
(5) Indirect factor

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Q11. On which Marketing environment firm hold only little control

(a)Macro Environment (b) Micro Environment

(1) Only a
(2) Only b
(3) Both a and b
(4) None of these

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Q12. If the firm wants to study Political Economic, Social, and technological environments then this type of analysis is known as

(1) SWOT analysis
(2) PESTLE analysis
(3) Situation analysis
(4) Stakeholder analysis
(5) Opportunity analysis

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Q13. When a company engaged itself in different business activities such as textile, telecom, retail etc. It comes under which form of diversification

(1) Horizontal diversification
(2) Conglomerate diversification
(3) Vertical diversification
(4) Concentric diversification
(5) Corporate diversification

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Q14. What is the full form of SME?

(1) Sales and mergers of entities
(2) Small and Micro entities
(3) Small and medium enterprises
(4) Small and Macro Entity
(5) None of these

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Q15. In which type of Market strategy a consumer gets an opportunity of price bargaining

(1) Double win strategy
(2) New brand strategy
(3) Multi-brand strategy
(4) Live extension strategy
(5) Brand extension strategy

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Q16. What type of forces include in Marketing Environment

(1) External and Internal forces
(2) Direct and Indirect Forces
(3) Electrical and Mechanical Forces
(4) Physical and Virtual Forces
(5) None of these

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Q17. Process which monitors and analyzes the Marketing Environment of the company is known as

(1) Process scanning
(2) Production scanning
(3) Environmental scanning
(4) Political scanning
(5) Social scanning

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Q18. Company’s image is important to all departments. Which department is most important for company?

(1) Manufacturing department
(2) Finance department
(3) Selling department
(4) Advertising department
(5) Production department

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Q19. The growth of an organization depends on which two things?

(1) Expansion and diversification
(2) Integration and coordination
(3) Acquisition and creation
(4) Marketing and selling
(5) None of these

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Q20. Tax policy and employment laws come under which factor of marketing?

(1) Cultural factor
(2) Political factor
(3) Social factor
(4) Ecological factor
(5) Legal factor

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Q21. Which aspect of micro environment occupies the core position?

(1) Customers and supplier
(2) Employees and media
(3) Supplier and employees
(4) Customers and media
(5) None of these

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Q22. What is the meaning of ‘altitude of customer’ in the marketing environment?

(1) Physical state of consumer
(2) Mental state of consumer
(3) Height of consumer
(4) Assets of consumer
(5) awareness of consumer

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Q23. Which type of analysis is mast for accomplishment of SWOT analysis?

(1) PESTEL analysis
(2) Product analysis
(3) Quality analysis
(4) Situation analysis
(5) None of these

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Q24. Relationship Marketing is same as

(1) Transaction Marketing
(2) Telemarketing
(3) Internal Marketing
(4) Internet Marketing
(5) Service Marketing

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Q25. Company after analyzing its environment provides a wide variety of small segment. This type of marketing is called

(1) Outbound marketing
(2) Entrepreneurial marketing
(3) Conversional marketing
(4) Product variety marketing
(5) None of these

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Q26. Which of the following statement is correct?

(1) Study of marketing environment is necessary due to the emergency of globalization.
(2) Study of marketing environment is necessary for market reputation.
(3) Study of marketing environment is necessary for financial planning.
(4) Study of marketing environment is necessary for nationalization of bank.
(5) Study of marketing environment is not much necessary.

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Q27. Social class belongs to -------------------- factor of marketing environment

(1) Political
(2) Economic
(3) Cultural
(4) Legal
(5) Ecological

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Q28. A condition when market is expended by developing new products to satisfy new customer need is known as ----------

(1) Market development
(2) Product development
(3) Customization
(4) Globalization
(5) Diversification

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Q29. In a country an industry and developed a sun protective skin cream which resulted increase in skin cancer. This example is related which micro environmental factor?

(1) Natural
(2) Political
(3) Social
(4) Ecological
(5) None of these

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Q30. ---------------- Environment is changing rapidly.

(1) Marketing
(2) Technological
(3) Social
(4) Political
(5) Economic

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Q31.”A company’s marketing environment consists of the factor and forces outside marketing that affect marketing management’s ability”. Who gave this statement?

(1) Philip Kotler
(2) Stephen Morse
(3) Kenneth
(4) Neilsen
(5) Lorie and Robert

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Q32. Economic forces, natural forces and political forces are considered in ----------------------- environment.

(1) Macro
(2) Micro
(3) Both 1 & 2
(4) None of these

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Q33. Company, suppliers, customers and marketing channels are considered in ___________________ environment.

(1) Macro
(2) Micro
(3) Both 1 & 2
(4) None of these

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Q34. A company tries to develop a new technology product that appeal to its current customer. It is an example of ______________________ diversification.

(1) Horizontal diversification
(2) Conglomerate diversification
(3) Vertical diversification
(4) Concentric diversification
(5) Corporate diversification

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Q35. How direct and indirect forces affect the inputs and outputs of any organization?

(1) Expansion and diversification
(2) Integration and coordination
(3) Acquisition and creation
(4) Marketing and selling
(5) None of these

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Q36. Which analysis is better choice for the new product development?

(1) SWOT analysis
(2) Situation analysis
(3) PESTEL analysis
(4) 1 and 3
(5) 1,2, and 3

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Q37. Organizational structure establishes which kind of relationship among marketing personal and others?

(1) Authority relationship
(2) Customer relationship
(3) Marketing relationship
(4) Organizational relationship
(5) None of these

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Q38. These people help the company to promote, distribute and sell the products to the final customers.

(1) Resellers
(2) Physical distribution firms
(3) Marketing services agencies
(4) Financial intermediaries
(5) All of these

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Q39. ____________ Practice such as welcoming customer’s suggestion, loyalty programs, thanking email or card etc.

(1) Relationship Marketing
(2) Traditional Marketing
(3) Online or modern Marketing
(4) Door-to-door Marketing
(5) Internal Marketing

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Q40. ________________ includes posting customer events, creating Radio spots, printing advertisement in newspaper and magazines, printing pamphlet etc.

(1) Relationship Marketing
(2) Traditional Marketing
(3) Online or modern Marketing
(4) Door-to-door Marketing
(5) Internal Marketing

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Q41. This type of marketing includes advertisement on social networking sites like Facebook, Twitter, etc. which includes pay per click advertisements and sending advertisements on mails.

(1) Relationship Marketing
(2) Traditional Marketing
(3) Online or modern Marketing
(4) Door-to-door Marketing
(5) Internal Marketing

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Q42. Internet marketing is same as

(1) Society by law
(2) Marketing for social cause
(3) Social marketing
(4) Share market price
(5) Marketing by the entire society

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Q43. Which concept is necessary to understand the meaning of marketing and selling?

(1) Consumer buying behavior
(2) Marketing planning
(3) Marketing research
(4) Marketing segment
(5) Marketing organization

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Q44. _________________ explains the structure of Macro-environmental factors used in marketing environment scanning component of strategic management.

(1) Business analysis
(2) SWOT analysis
(3) PESTEL analysis
(4) DESTEP analysis
(5) Quality analysis

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