Marketing Planning - Marketing aptitude questions

Marketing Planning - Marketing aptitude questions

Q1. Corporate plans are made to serve______________________________.

(1) Mid-term activities
(2) Short-term activities
(3) Long- term activities
(4) Day-to-day activities
(5) Functional plan

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Q2. What is RoI?

(1) Rate of Interest
(2) Rate of Investment
(3) Return of Investment
(4) Return of Interest
(5) Rank on Investment

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Q3. __________________________ process of using income, demographic and lifestyle characteristics of a market and census information for small areas to identify the most favorable locations.

(1) Quantitative target identification
(2) Target consumers identification
(3) Target market identification
(4) Qualitative target identification
(5) Business targets identification

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Q4. _____________________________ is the center of marketing process.

(1) Target market
(2) Target consumers
(3) Target geographical area
(4) Target city
(5) Target salesmen

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Q5. _____________________ is the central instrument for directing and coordinating the market effort.

(1) Marketing strategy
(2) Business strategy
(3) Benchmarking
(4) Market plan
(5) Effective implementation

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Q6. Close Range Marketing is same as

(1) Digital marketing
(2) Affinity marketing
(3) Alliance marketing
(4) Proximity marketing
(5) Cloud marketing

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Q7. After getting result in strategic marketing process, we enter into__________________

(1) Plan phase
(2) Control phase
(3) Analyze phase
(4) All of these
(5) None of these

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Q8. For success in marketing, companies must be effective in market planning and ________________________.

(1) Understanding customers need
(2) Production
(3) Manufacturing
(4) Effective implementation
(5) Segmentation

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Q9. _____________________________ are concerned with service levels, visions and scope.

(1) Quantitative targets
(2) Target consumers
(3) Qualitative target
(4) Business targets
(5) Market targets

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Q10.”Marketing planning is concerned with the identification of resources that are available and their allocation to meet specified objectives”. Who gave this statement?

(1) Neilson
(2) Philip Kotler
(3) Stanton
(4) Stephen Morse
(5) John F Kennedy

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Q11. Concentration in plan is necessary for the products that are produced throughout the year, but are consumed__________________

(1) Always
(2) Seasonally
(3) Depends on the mood of customer
(4) Rarely
(5) Not decided

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Q12. ________________________is a type of market analysis where past is considered to predict future events.

(1) Qualitative analysis
(2) Quantitative analysis
(3) Time series analysis
(4) Marketing analysis
(5) Conjoint analysis

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Q13. ________________________ takes place on the internet, where all the marketing resources and assets are transferred online to the respective parties.

(1) Digital marketing
(2) Affinity marketing
(3) Cloud marketing
(4) Alliance marketing
(5) Proximity marketing

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Q14. The process of market planning stresses mainly upon the achievement of

(1) Post-determined objectives
(2) Harvesting objectives
(3) Pre- determined objectives
(4) Divest objectives
(5) Build objectives

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Q15. Specific schedules are generally prepared for the programs of ________________________________

(1) Advertisement
(2) Sales promotion
(3) Customer satisfaction
(4) Both 1 and 2
(5) Both 2 and 3

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Q16. ___________________________ include allocating Marketing resources and monitoring.

(1) Marketing segmentation
(2) Marketing plan
(3) Marketing budget
(4) Sales forecasting
(5) Marketing audit

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Q17. _________________________ is a type of growth that concentrates activities on markets or products.

(1) Extensive growth
(2) Strategic plan
(3) Effective implementation
(4) Intensive growth
(5) None of these

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Q18. ____________________ is the collection of businesses and products that make up a company in marketing plan.

(1) Selling strategy
(2) Marketing strategy
(3) Business portfolio
(4) Organizational strategy
(5) None of these

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Q19. A plan made for covering a specific situation is known as ____________________

(1) Contingency plan
(2) Campaign plan
(3) Market plan
(4) Strategic plan
(5) None of these

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Q20. _____________________________ helps to minimize future uncertainties because future is uncertain.

(1) Marketing organization
(2) Marketing planning
(3) Market segmentation
(4) Brand decision
(5) Pricing decision

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Q21. ______________________ turns marketing strategy into marketing actions in order to accomplish strategic marketing objectives.

(1) Extensive growth
(2) Strategic plan
(3) Marketing implementation
(4) Effective implementation
(5) Intensive growth

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Q22. Market planning is generally based on _____________________________

(1) Market plan
(2) Forecasting
(3) Divesting
(4) Segmentation
(5) Harvesting

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Q23. ________________________ technique links complementary brands thereby creating strategic partnerships that benefit both companies.

(1) Digital marketing
(2) Close range marketing
(3) Alliance marketing
(4) Affinity marketing
(5) Cloud marketing

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Q24. _________________________________ is the cost per 1 % of specified audience of buying advertising space in a given media vehicle.

(1) Cost per ranging point
(2) Cost per recent point
(3) Cost per reference point
(4) Cost per rating point
(5) Cost per rearrangement point

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Q25. ____________________ department in a company carries the responsibility of achieving profitable growth.

(1) Business
(2) Marketing
(3) Sales
(4) Account
(5) Administration

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Q26. What is SBU?

(1) Strong Business Unit
(2) Strategic Building Unit
(3) Strong Building Unit
(4) Strategic Business Unit
(5) Strategy Business Unit

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Q27. Functional plans are made to serve_______________________________.

(1) Mid-term activities
(2) Short-term activities
(3) Long- term activities
(4) Day-to-day activities
(5) None of these

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Q28. ______________________ is the process of estimating future on the basis of past data.

(1) Market plan
(2) Divesting
(3) Forecasting
(4) Segmentation
(5) None of these

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Q29. Marketing plans made for the period of more than one year is known as

(1) Mid-term marketing planning
(2) Short-term marketing planning
(3) Long- term marketing planning
(4) All of these
(5) None of these

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Q30. Due to which conditions market planning become unproductive?

(1) Supply of raw material
(2) Keeping up with marketing trend
(3) Advance marketing analytics
(4) Social media for marketing
(5) All of these

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Q31. “Where we want to go”, means

(1) Setting Hold Objectives
(2) Setting Build Objectives
(3) Setting Harvest Objectives
(4) Setting marketing objectives
(5) Setting Divest Objectives

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Q32. ____________________________ analysis is used to access the current situation in Market Planning Process.

(1) Qualitative analysis and quantitative analysis
(2) Quantitative analysis and time series analysis
(3) Market audit and SWOT analysis
(4) Marketing analysis and conjoint analysis
(5) Conjoint analysis and SWOT analysis

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Q33. ________________________ creates strategic business units assume the role of separate company and create their own plans to achieve corporate goals.

(1) Small organizations
(2) Medium organization
(3) Large Organization
(4) Any company
(5) None of these

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Q34. ABC company is a growing firm which is interested in both domestic and international markets. Their requirement is constant monitoring of environment, adapt to changes etc. what ABC company need?

(1) Market plan
(2) Strategic plan
(3) Campaign plan
(4) Contingency plan
(5) None of these

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Q35. Process of comparing ones business process and performance metrics with other company called

(1) Marketing strategy
(2) Business strategy
(3) Benchmarking
(4) Market plan
(5) Effective implementation

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Q36. A ___________________suggests that a competitive position of company can be improved by understanding customers need.

(1) Market potential
(2) Marketing strategy
(3) Market requirement
(4) Market plan
(5) None of these

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Q37. In ___________________ technique two or more entities come together to pool in their resources to promote and sell the product.

(1) Digital marketing
(2) Close range marketing
(3) Alliance marketing
(4) Affinity marketing
(5) Cloud marketing

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Q38. _________________ technique is used to monitor marketing plan.

(1) Divesting
(2) Harvesting
(3) Policy
(4) Control
(5) None of these

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Q39. Which difficulty is generally faced by the marketing managers in prospect of government?

(1) Changes in budget
(2) Changes in the rate of petrol and diesel
(3) Changes in the government policies
(4) All of these
(5) None of these

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Q40. _______________________ method is used for scenario testing.

(1) Qualitative method
(2) Delphi method
(3) Quantitative method
(4) Alpha testing
(5) Beta testing

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Q41. _______________________ intellect ability is required in managers for market planning.

(1) Use of good writing skills
(2) Use of good communication
(3) Use of good attire sense
(4) Use of great intelligence
(5) None of these

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Q42. A plan made for “what-if” situation is known as

(1) Contingency plan
(2) Campaign plan
(3) Market plan
(4) Strategic plan
(5) Corporate plan

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Q43.Determination of objective is required in Marketing Plan is ______________________of plan process.

(1) First step
(2) Second step
(3) Third step
(4) Fourth step
(5) Fifth step

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Q44.________________________ strategy is required to attain profitable growth in future to improve marketing activities.

(1) Selling strategy
(2) Marketing strategy
(3) Business portfolio
(4) Organizational strategy
(5) None of these

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Q45. ___________________ is a type of plan that provides guidance to the subordinates and establishes the boundaries for managerial action.

(1) Divesting
(2) Harvesting
(3) Policy
(4) Control phase
(5) None of these

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Q46. __________________________ uses Bluetooth technology and Wi-Fi to promote their products and services.

(1) Digital marketing
(2) Close range marketing
(3) Alliance marketing
(4) Affinity marketing
(5) Cloud marketing


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Q47. Marketing plans made for the period of one or two months or few months but less than a year is known as

(1) Mid-term marketing planning
(2) Short-term marketing planning
(3) Long- term marketing planning
(4) All of these
(5) None of these

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Q48. In an organization specialist such as marketing research manager heads each marketing activities in ________________________ form.

(1) Mid-term
(2) Short-term
(3) Long- term
(4) Functional
(5) Day-to-day

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Q49. ________________________ method measures the profits generated by investment in marketing activities.

(1) Rate of Interest
(2) Return of Investment
(3) Rate of Investment
(4) Return of Interest
(5) Rank on Investment

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Q50. ________________________ used various digital devices like smartphones, computers, tablets etc. to inform customers and business partners about its product.

(1) Digital marketing
(2) Affinity marketing
(3) Cloud marketing
(4) Alliance marketing
(5) Proximity marketing

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Q51. _________________________ are often employed in mature markets as firms enter a decline phase. Their goal is to maximize shot term profits and stimulates positive cash flow.

(1) Hold Objectives
(2) Build Objectives
(3) Harvest Objectives
(4) Divest Objectives
(5) None of these

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Q52. The strategy of dividing a gaining portion of sale into the subgroups is called

(1) Marketing organization
(2) Marketing planning
(3) Market segmentation
(4) Brand decision
(5) Pricing decision

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Q53. “who is your customer”, “what do your customers”, n”what is your business” value. We can get these answers through____________________________.

(1) Monthly statement
(2) Weekly statement
(3) Business statement
(4) Mission statement
(5) Market statement

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Q54. ___________________________ is hurdle in market planning.

(1) Lack of flexibility
(2) Rapid changes in cost of production
(3) Difficulties in market research
(4) All of these
(5) None of these

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Q55. Which of the following is the strategy to pursue a Strategic Business Unit?

(1) Holding
(2) Building
(3) Harvesting
(4) Divesting
(5) All of the above

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Q56. Short-term Marketing Plan is liability of __________________________________________________.

(1) High level management
(2) Low level management
(3) Middle level management
(4) All of these
(5) None of these

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Q57. Documents collected after proper strategy in marketing is known as__________________________

(1) Business plan
(2) Market plan
(3) Campaign plan
(4) Contingency plan
(5) None of these

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Q58. “Partner marketing” is same as

(1) Digital marketing
(2) Affinity marketing
(3) Close range marketing
(4) Alliance marketing
(5) Cloud marketing

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Q59. ________________________ is the maximum level of demand available within the total market over a given period of time.

(1) Market potential
(2) Marketing strategy
(3) Market requirement
(4) Market plan
(5) None of these

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Q60. ________________________ develops contents of marketing strategy to figure out how to pull it all together.

(1) Market plan
(2) Divesting
(3) Forecasting
(4) Process of alignment
(5) Segmentation

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