NewsCorp Makes Up Its Mind:Acquires Indian Dotcom Company Big Decisions
NewsCorp Makes Up Its Mind:Acquires Indian Dotcom Company Big Decisions
Rupert Murdoch led News Corp announced an acquisition of Indian start up firm Big Decisions for an undisclosed amount of money.
Deciding on a Deal
“BigDecisions.com aims to help Indian consumers make smarter financial decisions through interactive, decision-making tools powered by sophisticated algorithms and data,” News Corp stated regarding the acquisition.
Its CEO Robert Thomson also said regarding the deal that, “Our latest investment builds on our abiding belief that a digital India needs more trusted, reliable and independent data. BigDecisions.com will help Indians make the most important decisions by using accurate information tailored to their personal needs.”
About Big Decisions
Big Decisions started operations in early 2013 by Gaurav Roy and Manish Shah. “Following the acquisition, both co-founders will help oversee a significant expansion of the Mumbai-based BigDecisions.com team as well as its consumer offerings,” News Corp said regarding the deal.
Big Decisions is oriented towards helping Indian customers for making skilled financial decisions via interactive, decision making tools powered by complicated algorithms and data. The mission provides consumers a wide range of information on topics ranging from life to health insurance and retirement planning to educational funding or purchasing real estate.
News Corp Makes the Decisions
News Corp Senior Vice President, Strategy Raju Narsetti will oversee both Shah and Roy. The acquisition of Big Decisions also includes the parent company of the website, FinDirect Services Pvt Ltd. News Corp is an an acquisition spree.
It has acquired a 25% stake in Indian realty company PropTiger dot com for a sum of USD 30 million or INR 185 crore. This is part of the strategy for expanding presence in the digital media sector. News Corp has also garnered take in Singapore based Elara Technologies Ltd. Other operations in India include Dow Jones, The Wall Street Journal, HaperCollins Publishers and Factiva.
Conclusion
The Murdoch led group is aiming to further the Digital India vision of the Modi government through this acquisition. The digitisation of India is the perfect way to access development and progressivism which this country so urgently needs. Digital growth and mobile markets expanding fast across this nation make it imperative for sites to be mobile friendly and user friendly. Sites like Big Decisions can make a huge difference to the ease of surfing the web and using intuitively designed interfaces for information and value added services. News Corp’s decision to acquire it makes sense.
