On what criteria can channel members be evaluated for their proper selection?

On what criteria can channel members be evaluated for their proper selection?

The SCPCA method can be used to evaluate channel members.

a.Sales (S): How much sales each channel member can give within a cetain time frame

b.Cost(C):How much cost would be incurred for each channel?

c.Profitability(P):Which channel can give better profitability to the company?

d.Control(C): Whether company can have better control over its channel members or not.

e.Adaptability (A): Whether the channel alternatives are flexible enough to any changes or not. The channel meeting the objectives of the company is selected.