Personal qualities required to succeed in advertising

What are the skills required to be successful in this field?


The following are some of the qualities which are required to be successful in the field of advertising:

• Creativity
• Strategic focus
• Knowledge and expertise in the field of advertising
• Presentation and management
• Team and leadership skills
• Stress and pressure management
• Persuasiveness
• Confidence
• Competitiveness
• Holding a relevant qualification in the field of advertising
• Market research orientation
• Effective communication
• People skills etc
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