Research Methodology and Tools - questions and answers

Research Methodology and Tools - questions and answers

A cumulative frequency distribution enables us to see how many observations lie above or below certain values.

True
False

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Squares are one dimensional diagrams.

True
False

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Bar diagram represents a frequency distribution.

True
False

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Diagram and graphs are tools of 10

(i) collection of data.
(ii) analysis
(iii) presentation.
(iv) summarisation.
(v) None of these.

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In a two-dimensional diagram

(i) only height is considered.
(ii) only width is considered.
(iii) height width and thickness are considered,
(iv) both height and width are considered.

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Which of the following should be avoided as methods of presenting data?

(i) spheres and cubs.
(ii) bars.
(iii) pie diagrams.
(iv) pictograms.
(v) rectangles

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Identify the questionnaire method in which the respondents are asked to comment after being shown some pirctures of the product in use or in some setting.

a) Verbal reaction to partially structured situations
b) Performance of objective task
c) Self reports
d) Overt reactions

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In which methods of observation, the respondents are given opportunities to select items that they prefer.

a) Psychosomatic reactions
b) Overt reactions
c) Verbal reactions
d) Psychological reactions

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In which scale, a respondent is asked to indicate a degree of agreement or disagreements regarding an attribute or an object for a series of statements provided by the researcher?

a) Likert scale
b) Staple scale
c) Attitude scale
d) Rank ordering rating scale

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Which of the following analysis is carried out to filter a data set and provide interpretable data sets along with a measure of variance from the original data?

a) Discriminant analysis
b) Correspondence analysis
c) Perceptual analysis
d) Factor analysis

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Identify the scale of measurement which provides information about the relative amount of some trait possessed by an object or individual.

a) Nominal measurement
b) Interval measurement
c) Ordinal measurement
d) Ratio measurements

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Which type of validity measurement will be good for marketing research, if the instruments contain a representative sample of the universe of subject matter of interest?

a) Content validity
b) Concurrent validity
c) Predictive validity
d) Construct validity

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If Maggi Foods Ltd. Knows that its market share in North India has dropped by 8 per cent in the first quarter of the year, but does not know what might have contributed to this decline, it is in which stage of the marketing research process.

a) Hypothesis development
b) Symptom identification
c) Data Interpretation
d) Problem identification

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Lee develops a scale to measure attitude of young adults towards dressing. The firm is concerned about reliability and for getting more reliability in answers; the questions were given to the same person several times who produced different answers. In this situation, to check reliability, Lee is estimating

a) Alternative-Form reliability
b) Test- Retest reliability
c) Internal Comparisons reliability
d) Scorer reliability

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A question on the Hamam soap survey eleicts respondent’s views, in their own words, on what they lime least about Hamam soap. This is an example of

a) a dichotomous questions
d) a multiple choice question
c) a forced-sum choice
d) an open-ended question

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Manoj is a software Engineer at Banglore, drawing an annual salary of Rs. 2.5 lakh. One day, he was opening his e-mail account and found a mail seeking some information about his preference of housing loan and he had attended an online chatting with the interviewer about the housing loan so as to clariy the doubts regarding that issue. Ehat type of method did interviewer follow to collect the information?

a) Direct Observation Study
b) Circuitous Obsercation study
c) Indirect Obsercation study
d) Brain-Wave analysis

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ITC Food Division wanted to study the satisfaction level of customers for its different product like sugar, rice, salt and other items. They wnet to the shops and interacted with various customers by asking them some question regarding their products and their future preference. This type of data collection is classified as

a) Survelliance interview
b) Personal interview
c) Observation
d) Mail interview

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LPG Grinder manufacturers are using the data from a book published by RK Swamy BBDO, an advertising agency titled ‘White paper on Inidan Market’. Here, LPG Grinder manufacturers are using

a) Census Data
b) Field Experiments
c) Internal Data
d) Syndicated Data

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You are the Product Manager for ATMA TOYS which produces toys for kids below the age of 5 years. You need to develop a new product which is competitively superior and it is safer to handle. You have decide that the only way out is to use primary data collection technique. Identify the MOST suitable way to collect primary data for the above situation.

a) Content validity
b) Concurrent validity
c) Predictive validity
d) Construct validity

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Cadburys, a manufacturer of chocolates, wants to study the market for their product on the basis of gender. Males have assigned the number 0 and females the number 1 as scales of measurement. What type of scaling method does Cadburys follow?

a) Ordinal Measurement
b) Nominal Measurement
c) Interval Measurement
d) Ratio Measurement

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Fill in the blanks:

The null hypothesis asserts that there is no true difference in the ________________ and the _________ in the Particular matter under consideration.

Sample, population
unreliability, sufficient
interval , external
None

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Fill in the blanks:

Type I error is committed when the hypothesis is true but our test __________ it.

accepts
rejects
resist
dessist

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Fill in the blanks:

Type II errors are made when we accept a null hypothesis which is ______________

true
not true

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Fill in the blanks:

In tail test rejection region is located in ____________ tail.

one
two
three
four

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Fill in the blanks:

The standard deviation of sampling distribution is called _______________

no error
core error
standard error
none

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Fill in the blanks:

The distribution formed of all possible values of a statistics is called ___________

actual distribution
sampling distribution
inventory distribution
none

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Fill in the blanks:

The mean of sampling distribution of means is equal to the _____________

population mean
actual distribution
standard error
none

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Fill in the blanks:

Standard error provides an idea about the ___________ of sample.

unreliability
reliability
none

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Fill in the blanks:

An estimator is said to be ______________ if it covers as much information as possible about the parameter which is contained in the sample.

insufficient
sufficient
none of these

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Fill in the blanks:

An ______________ estimate of a population parameter provides two values, between which it is estimated that the parameter lies.

interval
external
none of these

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H₀ represents the null hypothesis and Ho alternative hypothesis

True
False

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When the hypothesis is true and our test accepts it. This is called Type I error.

True
False

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The reciprocal of standard error is a measure of reliability of precision of the sample

True
False

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An estimator is said to be biased if its expected value is identical with the population parameter being estimated.

True
False

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A point estimate is a single number which is used as an estimate of the unknown population parameter.

True
False

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An interval estimate should generally be preferred to point estimate.

True
False

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The term standard error of the mean is used to refer to the standard deviation of the distribution of sample means

True
False

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The sample distribution has a standard deviation equal to the population standard deviation divided by the sample size.

True
False


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The sample mean ____________ is the best estimator of the population mean _________.

True
False

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Godrej conducted a study on soaps in association with MR Limited, a market research agency and came to know that there is an unidentified need among the consumers that there should be a soap for the women which reduces wrinkles on the face. Before the company launches an anti-wrinkle soap in the market, it has to be tested whether the soap will be accepted by the consumer or not. The statement that “ the soap will not be accepted in the market” is a negative statement that has to be proved wrong. The generation of such statement after exploratory research is known as

a) Formulation of Research Design.
b) Designing of Research Proposal
c) Formation of Hyposthesis.
d) Expansion of the scope of Research.

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Ponds manufactures a product branded as “Dreamflower Talcum Powder”, positioned as natural powder. They would like to evaluate a new promotional campaign for this product. They plan to measure the change in average consumption of “Dreamflower Talcum Poweder” by a family during the campaign. The researcher has divided the families investigate into two groups. One group continues to be expose to the old campaigh while the other one expose to the new campaign.

In the above situation, the gouop expose to the new campaign is called

a) Experimental group
b) Control group
c) Test unit
d) Direct group


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Identify the type of scales used in the following situation. “Private Banks provides more convenient services to customers”.

i) Strongly agree ii) Disagree iii) Neither agree nor disagree iv)Agree v)Strongly Agree

a) Multiple choice
b) Likert scale
c) Staple scale
d) Semantice differential scale

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In a certain technique, a respondent is given 5 chips to be allocated amon a set of brands like soaps, etc., sucht that their allocation reflects their next five purchases. This technique is know as

a) The constant sum scale
b) Comparative rating scale
c) Rank order rating scale
d) Double paired comparison

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What does the following statement denote? LG Electronics products are

1. excellent 2. Very good 3. good 4.fair 5. poor

a) Semantic differential
b) Importance scale
c) Objective task
d) Rating scale

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In a survey, the respondents are interested to discuss the recent private cellular schemes, but the surveyor asked them about BSNL landline service. What type of error will it lead to?

a) Non-response error
b) Selection error
c) Sample error
d) Panel error

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Premise1: Getting new customer is a probability if the marketing campaign is successful one.
Premise2: The marketing campaign is successful one today.

a) It is induction
b) It is a hypothesis
c) It is deduction
d) It is a thought process

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If a respondent is given two similar samples of a coconut oil and two similar samples of hair shampoos to compare and respond, it is referred to as

a) Itemized comparative rating
b) Double triangle preference test
c) The constant sum scale
d) Double paired comparison

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To assess the customer satisfaction, Maurti Udyog Ltd. Tried to gather opinion of its customers across the country which has taken a very long time. Identify the interview method.

a) Telephone Interview
b) Maile Interview
c) Computer Interview
d) Personal Interview

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If a study is carried out on the current consumers of a company’s brand, it can be assumed that most of the consumers possess a favourble attitude towards the brand. In this case, which scale proivedes more valuable information?

a) Balance scale
b) Compararive raring scale
c) Unbalanced scale
d) Rating scale

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People buying at Shoppers Stop were interviewed during Diwali season to know bout their favorite shopping places, their favirte brands, etc. This is an example of

a) Shoppiong interview
b) Mall intercept
c) Unstructured interview
d) Door-to-door intercept

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If a respondent is asked to compre the comfortability in driving between a “Tata-Sumo” and “Toyota-Qualis”’ it is know as

a) Conjoint analysis
b) Staggered comparison test
c) Paired comparison test
d) Itemized comparative test

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As a market researcher, you are asked to identify the relationship between different brands of LG and BPL Televisions, Which tool do you use in this process?

a) Factor analysis
b) Staple scale
c) Correspondence analysis
d) Perceptual mapping

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In a research, the respondent is asked to include a stimulus with an answer that they genuinely feel is true like, “People who like camera mobiles are____________”. It is an example of

a) Construction technique
b) Association technique
c) Completion technique
d) Projective technique

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AIS, a flass manufacturing company, conducts an exploratory research to find out the viability of glass to be used as constrction material in the place of bricks. For that it calls 10 experts from construction industry to provide some innovative and useful insights to start such a business. Such kind of method of data collection can be classified as

a) Personal interview
b) Focus group interview
c) Mail questionnaire
d) Single source interview

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