Sales Promotion - Marketing aptitude questions

Sales Promotion - Marketing aptitude questions

Q1. A producer announced that on purchase of a particular product another product will be provided at less rate is

(1) Discount
(2) Quantity gift
(3) Cheap bargain
(4) Promotion mix
(5) None of these

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Q2. _____________________ is irregular in nature.

(1) Promotion mix
(2) Sales promotion
(3) Trade promotion
(4) Discount coupon
(5) Media planning

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Q3. The long term sales effect of the sales promotion could be

(1) Positive
(2) Negative
(3) Neutral
(4) All of the above
(5) None of these

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Q4. Providing offer to refund a part of the purchase price of any product to consumer is known as

(1) Coupon
(2) Price pack
(3) Rebate/cash refund offer
(4) Premium
(5) Patronage reward

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Q5. Evaluation, length of promotion, size of incentive, deciding how to promote and distribute the promotion program itself is the part of ____________________________________

(1) Tools
(2) Objectives
(3) Developing sales promotion program
(4) Rapid growth of sales promotion
(5) None of these

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Q6. A small amount of product is offered to the customer for trial is called

(1) Product combination
(2) Sample
(3) Coupon
(4) Rebate
(5) None of these

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Q7. The change of customer behavior as result of promotion is measured by

(1) Narrowcasting
(2) Customer audit
(3) Volume allowance
(4) Media planning
(5) None of these

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Q8. A certificate that gives buyer a kind of saving when they purchase any specified item is called

(1) Coupon
(2) Price pack
(3) Rebate/cash refund offer
(4) Premium
(5) Patronage reward

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Q9. When customer is a getting some gift items with the product they purchase is known as

(1) Price pack
(2) Product combination
(3) Quantity gift
(4) Lucky draw
(5) Refunds

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Q10. A manufacture provide sales promotion to a wholesaler is

(1) Cooperative advertising
(2) Sales promotion
(3) Dealer promotion
(4) Trade promotion
(5) None of these

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Q11.Which concept supplements the work of middlemen?

(1) Cooperative advertising
(2) Sales promotion
(3) Dealer promotion
(4) Trade promotion
(5) None of these

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Q12. If product is related to warranty then price is related to

(1) Retail outlets
(2) Advertisements
(3) Discounts
(4) attractiveness
(5) none of these

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Q13. Building and maintaining relation with government officials to influence legislation and regulation is a part of

(1) Direct marketing
(2) Indirect marketing
(3) Loyalty schemes
(4) Public relation
(5) Reach

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Q14. The party who get advantages through sales promotion is

(1) Retailer
(2) Manufacturer
(3) Wholesaler
(4) Both 2 and 3
(5) None of these

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Q15. Sales promotion is very important for any product, especially for newly launched and designed product. How it affect the product?

(1) Affects the quality of product
(2) Affects the quantity of product
(3) Affects the image of product
(4) Affects the price of product
(5) None of these

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Q16. Providing reduced price than the marked price by the producer directly on the package or sometimes called cents-off deals is known as

(1) Coupon
(2) Price pack
(3) Rebate/cash refund offer
(4) Premium
(5) Patronage reward

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Q17. If place is related to retail outlets then packing is related to

(1) Warranty
(2) Advertisements
(3) Discounts
(4) Attractiveness
(5) None of these

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Q18._____________________ is an element of “Sales Promotion” includes distribution of free samples, organizing trade fair, exhibition, offers, discount coupon etc.

(1) Marketing mix
(2) Promotion mix
(3) Product mix
(4) Price mix
(5) Place mix

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Q19. __________________________is the purpose of public relation activities to create good image of the company in the mind of the people.

(1) Not to create immediate demand
(2) Create immediate demand
(3) Maintaining immediate demand
(4) Start production for immediate demand
(5) None of these

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Q20. On- pack coupons are the e.g. of

(1) Trade promotion
(2) Sales promotion
(3) Money based sales promotion
(4) Fulfilment cost
(5) None of these

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Q21.___________________________ is the factors contributing for the rapid growth of Sales Promotion.

(1) Pressurizing by manager to increase sales.
(2) Advertising efficiency has declined due to rising costs.
(3) More external competition
(4) Least difference among the brands
(5) All of these

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Q22. Increasing short term sales, getting retailers to carry new products and advertise more, reinforce brand position are ___________________ of Sales promotion.

(1) Tools
(2) Developing programs
(3) Overviews
(4) Objectives
(5) Rapid growth

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Q23. Giving cash or award to customer for using the same product regularly is called

(1) Coupon
(2) Price pack
(3) Rebate/cash refund offer
(4) Premium
(5) Patronage reward

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Q 24.When customers are getting offer for the product with fewer prices then the listed price is called

(1) Refund
(2) Discount
(3) Lucky draw
(4) Quantity gift
(5) None of these

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Q25. The cost handling in campaign and financing the offers is known as

(1) Promotion cost
(2) Communication cost
(3) Fulfilment cost
(4) Marketing cost
(5) None of these

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Q26. A display in retail outlet is called

(1) Money based sales
(2) Self-liquidating promotion
(3) Direct marketing
(4) Point of sale
(5) None of these

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Q27. Which type of promotional tool is nonpublic, immediate, interactive and customized?

(1) Indirect marketing
(2) Direct marketing
(3) Viral marketing
(4) E-commerce
(5) Onsite selling

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Q28. Scratching card and getting gift or some offer immediately is called

(1) Lucky draw
(2) Instant draw and assigned gift
(3) Quantity gifts
(4) Rebate
(5) None of these

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Q29. The best promotional tool in any marketing is ___________________________

(1) Word of mouth publicity
(2) Self-liquidating promotion
(3) Push promotion
(4) Dealers promotion method
(5) None of these

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Q30.”Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by

(1) Kollar and Clark
(2) Hanson
(3) Bordan
(4) AHR Detens
(5) Mackarthi

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Q31. The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as

(1) Pre sales service
(2) After sales service
(3) Marketing method
(4) Sales promotion
(5) None of these

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Q32. The customer gets an offer of gift on some fixed date and the winners are announced through draw is called

(1) Lucky draw
(2) Instant draw and assigned gift
(3) Quantity gifts
(4) Rebate
(5) None of these

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Q33.If a consumer is getting a product with either low cost or any free good with it as an incentive to buy a product is called

(1) Coupon
(2) Price pack
(3) Rebate/cash refund offer
(4) Premium
(5) Patronage reward

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Q34. The cost of printing, media support, artwork and distribution is known as

(1) Promotion cost
(2) Communication cost
(3) Fulfilment cost
(4) Marketing cost
(5) None of these

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Q35. Advertising allowance, incentives to salesman, quantity discount are the method of

(1) Retailer promotion method
(2) Wholesaler promotion method
(3) Dealer promotion method
(4) Jobbers promotion method
(5) None of these

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Q36. To maintain the present customers to buy the product and encourage them to buy more is an objective of

(1) Promotion mix
(2) Personal selling
(3) Public relation
(4) Sales promotion
(5) None of these

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Q37. A sales promotion in which a manufacturer provides to a wholesaler is

(1) Trade promotion
(2) Sales promotion
(3) Money based sales promotion
(4) Fulfilment cost
(5) None of these

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Q38. Sales contest, conventions, trade shows are

(1) Word of mouth publicity
(2) Self-liquidating promotion
(3) Push promotion
(4) Dealers promotion method
(5) Business promotion tools

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Q39. The product is sold and money is received in installments. No interest is charged on these installments is

(1) Rebate
(2) Refunds
(3) Full finance
(4) Product combination
(5) Lucky draw

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Q40. If price is related to discount then promotion is related to

(1) Retail outlets
(2) Advertisements
(3) Warranty
(4) Attractiveness
(5) None of these


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Q41. On pack samples are the examples of

(1) Trade promotion
(2) Sales promotion
(3) Manufacturers promotions
(4) Fulfilment cost
(5) Money based sales promotion

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Q42. A promotion in which customer have to a small amount of money together with some proof of purchase is_______

(1) Money based sales
(2) Self-liquidating promotion
(3) Direct marketing
(4) Point of sale
(5) None of these

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Q43. Airline frequent flyers schemes are

(1) Promotion mix
(2) Fulfilment cost
(3) Loyalty schemes
(4) Direct marketing
(5) None of these

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Q44. Samples, coupons, premium offers, money refund orders, prize off, contests are tools and programs for

(1) Product mix
(2) Place mix
(3) Customer sales promotion
(4) Marketing mix
(5) Marketing channels

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Q45. If promotion is related to advertisement then place is related to

(1) Retail outlets
(2) Warranty
(3) Discounts
(4) Attractiveness
(5) None of these

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