Setting Product Strategy - MCQs with answers - Part 5

Setting Product Strategy - MCQs with answers - Part 5

Product and Services Differentiation

1. Most products can be sold with different _________ that support their basic function.

a) Form
b) Features
c) Customization
d) None of the above

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2. A company can decide on new features by calculating

a) Customer value
b) Company cost
c) Comparing customer value and company cost
d) None of the above

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3. The ability of companies to meet individual customer requirements is known as

a) Global customization
b) Customer customization
c) Mass customization
d) None of the above

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4. _______ can be defined as the level at which the goods primary characteristics operate.

a) Performance quality
b) Product quality
c) Production quality
d) None of the above

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5. _________ is the extent to which all the produced items are identical and fulfill the promised specifications.

a) Conformance quality
b) Standard quality
c) Product quality
d) None of the above

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6. If the conformance quality is low, it will disappoint

a) All buyers
b) Some buyers
c) No one
d) None of the above.

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7. ___________ is a measure of the good's anticipated operating life under stressful or natural conditions and is also a valued feature of certain products.

a) Reliability
b) Reparability
c) Durability
d) None of the above

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8. When Duracell advertises itself as a long-lasting battery, it focuses on

a) Reliability
b) Reparability
c) Durability
d) None of the above

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9. ________ can be defined as a measure of the probability that a item will not fail or malfunction within a given time period.

a) Reliability
b) Reparability
c) Durability
d) None of the above

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10. ___________ is a measure of the convenience of fixing a product when it fails or malfunctions.

a) Reliability
b) Reparability
c) Durability
d) None of the above

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11. __________ can be defined as the product's feel and look to the buyer.

a) Style
b) Fashion
c) Reliability
d) Fad

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12. __________can be defined as the sum of features that affects how a product feels, looks and functions in terms of customer's requirements.

a) Style
b) Fashion
c) Reliability
d) Design

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13. __________ can transfer consumer perceptions to translate brand experiences more rewarding.

a) Style
b) Fashion
c) Reliability
d) Design

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14. The prime service differentiators are

a) Installation, customer consulting and customer training
b) Ordering ease and delivery
c) Maintenance and repair
d) All of the above

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15. ________ refers to guiding the customer's employees to utilize vendor's equipments efficiently and properly.

a) Customer consulting
b) Customer training
c) Customer guidance
d) None of the above

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